Tag Archives: 2013 Market Research Trends

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  1. The Classic Debate: Market Research vs. Marketing Research

    The terms “market research” and “marketing research” are so commonly used interchangeably that it often leaves people wondering about the difference between the two. Is there really a difference? Absolutely. Qualtrics summed it up perfectly on their blog: “market research is a subset of marketing research.” While marketing in general often revolves around products, pricing, Read more

  2. 2013 Market Research Trends: A Look Back

    Earlier this year, GreenBook put out its Research Industry Trends Report based on data it collected in the 4th quarter of 2012 (GRIT Winter 2013). The report is a terrific resource for market research suppliers and clients as well. Now, at year-end, we thought it might be worthwhile to look back at some predictions that Read more

  3. 2013 Market Research Trend: Are Panels Worth It?

    For general quantitative research with a large scope, how likely are you to recommend online panel research to your clients and why or why not? My answer is a very firm and definite “It depends!” Online panel research can be a very appropriate option for some studies under the right conditions. Here are a few Read more

  4. 2013 Higher Education Trends: STEM Education

    One of the cornerstones of education policy in the United States in recent years is an attempt to bolster STEM (Science, Technology, Engineering & Math) education. The Obama Administration has made STEM a high-profile priority in its efforts to address challenges in the American educational system. STEM education is widely viewed by industry, educators and Read more

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