The terms “market research” and “marketing research” are so commonly used interchangeably that it often leaves people wondering about the difference between the two. Is there really a difference? Absolutely. Qualtrics summed it up perfectly on their blog: “market research is a subset of marketing research.” While marketing in general often revolves around products, pricing, Read more
Tag Archives: 2013 Market Research Trends
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The Classic Debate: Market Research vs. Marketing Research
2013 Market Research Trends: A Look Back
Earlier this year, GreenBook put out its Research Industry Trends Report based on data it collected in the 4th quarter of 2012 (GRIT Winter 2013). The report is a terrific resource for market research suppliers and clients as well. Now, at year-end, we thought it might be worthwhile to look back at some predictions that Read more
2013 Market Research Trend: Are Panels Worth It?
For general quantitative research with a large scope, how likely are you to recommend online panel research to your clients and why or why not? My answer is a very firm and definite “It depends!” Online panel research can be a very appropriate option for some studies under the right conditions. Here are a few Read more
2013 Higher Education Trends: STEM Education
One of the cornerstones of education policy in the United States in recent years is an attempt to bolster STEM (Science, Technology, Engineering & Math) education. The Obama Administration has made STEM a high-profile priority in its efforts to address challenges in the American educational system. STEM education is widely viewed by industry, educators and Read more