An intercept survey is a research method used to gather on-site feedback from an audience. Intercept surveys are often used at events, restaurants, conferences, and in shopping malls to collect patron perception information. During an intercept survey, the interviewer may approach a patron to ask about their experience at the event, facility or restaurant. Results Read more
Tag Archives: Mall Intercept Surveys
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The following blog post is a summary of a project completed by Research & Marketing Strategies (RMS) in Syracuse, NY – a mall intercept survey firm. Background: The main objective of the project was to provide the client with an understanding of the shopping habits of respective shoppers at each of their 15 enclosed malls including Read more