Market research projects stand a better chance of success when you get off on the right foot. That’s why the Research & Marketing Strategies (RMS) Analytics team and other divisions at RMS make it standard to do some level of project kickoff meeting prior to the market research. This kickoff meeting can be handled over Read more
Tag Archives: Market Research Upstate NY
-
3 Good Questions to Ask at a Kickoff Meeting | Market Research
-
Car Dealerships and Market Research | A Perfect Match?
This blog post quickly discusses some different market research options for car dealerships such as market studies, mystery shopping, and site selection studies. RMS is a market research company located in Upstate NY.
-
Four Customer Satisfaction Research Tips | Generating Actionable Feedback
The main reason for conducting customer satisfaction research is to improve your customers’ overall experience with your organization. It is imperative that the research process lends itself to helping management make informed changes that will ultimately advance the process. The research should not only be used as a safeguard against issues that might arise, but Read more
-
Do We Need Market Research? | Ask RMS
All businesses engage in some form of market research. Market research comes in all forms – both formal and informal. One example of formalized market research would be a Fortune 50 company like Johnson & Johnson conducting a series of 16 different focus groups across the country to test three new varieties of Listerine, followed by Read more
-
4 Benefits of Using Client Panels in Market Research
In a prior post, I wrote about general benefits and concerns of panels. As previously defined in that post, a panel is a group of recruited survey respondents who have agreed to take part in surveys and/or other modes of market research. Although many panel houses have extensive pools of consumer and even B2B panels, Read more
-
Musings from Mobile Research Participants | Survey Tips
As mobile research continues to gain a broader appeal and acceptance in the market research field, it also forces the industry to revisit how surveys are written. Not that they were ever overwhelmingly popular to begin with but many firms are choosing or have already chosen to do away with mail/paper surveys in favor of online Read more
-
A Closer Look at Non-Responders | Market Research
Response rates are a commonly explored theme in market research today. This is especially the case with online surveys where a lot of times it’s counterproductive to put in additional time hounding respondents to complete your survey. There are few exceptions, but in most cases the vast majority of your online survey completes will come with Read more