This blog post discusses predictive analytics and how it relates to market research. Research & Marketing Strategies (RMS) is a market research firm in Syracuse, NY.

What is market research? Market research is the process gathering information about a specific consumers/customer group or market. RMS is a market research firm located in Syracuse, NY. Check out our blog for more information about market research.

This most recent blog posts discusses the narrow scope that businesses often set for their competition. In reality, your true competition spreads well-beyond product category.

Happy Thanksgiving from the RMS Bunker!

Market research projects stand a better chance of success when you get off on the right foot. That’s why the Research & Marketing Strategies (RMS) Analytics team and other divisions at RMS make it standard to do some level of project kickoff meeting prior to the market research. This kickoff meeting can be handled over Read more

This blog post was written by our guest blogger Mark Dengler, President and Owner of Research & Marketing Strategies (RMS) Inc. – a market research vendor in Syracuse, NY. As a small business owner, you may know you should do market research, you may want to do market research, but you think you can’t afford Read more

Data weighting is a technique that is commonly used in market research. Many people reading this will already know what the concept means. If you’re not one of them, it refers to the practice of adjusting data results to either overcome sampling bias or to give more or less significance to factors based on their estimated Read more

Here in the Bunker, we believe market research is for everybody and can apply to just about every situation. To prove our point, and to continue our annual tradition of celebrating the Fourth of July holiday with a snarky blog post, we have come up with a list of significant figures from American history and Read more

A while back, we came across this video about writing a market research RFP: [youtube=http://www.youtube.com/watch?v=fh7U04rzz8M] Obviously, the video presents a worst-case scenario for comic effect, but frankly every point on there rang true with us and is something we had already encountered or might encounter in the future. The reason for this, we think, is NOT (as Read more

One thing you must always think about when developing a survey is to encompass all possible responses; this means conducting secondary research (even some qualitative research) to ensure that you are covering everything.  This is more commonly referred to as collectively exhaustive in market research terms, part of the MECE principle.  The results of not Read more