The Bunker gives you 4 benefits of mixed mode research: (1) increasing response rates; (2) gaining more reach; (3) slashing the budget; and (4) speeding up the fieldwork.
Tag Archives: Market Research
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4 Benefits of Mixed Mode Market Research | Syracuse, NY
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5 Scary Situations That Give Market Researchers Nightmares
The RMS Bunker Blog celebrates Halloween with some scary market research nightmares that keep us up at night. Read this post for 5 situations sure to make you tremble.
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Market Research in Syracuse, NY | Patient Satisfaction – Case Study 3
Case Study 3: The Bunker discusses how patient satisfaction surveys impact our healthcare clients.
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5 Things to Look for in a Market Research Report
The RMS Bunker gives you 5 things to think about when writing your next market research report.
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Baby Carrots, Branding & Market Research | Syracuse, NY
At the local Wegmans, here in Syracuse, shoppers may have noticed a new style of packaging for baby carrots. The carrots appear in packaging that resembles a potato chip bag, complete with attractive images and colors. Syracuse and Cincinnati were picked as test markets to roll out a re-branding campaign for baby-carrots launched by the carrot industry.
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Helicopter Parents and Their Impact on Market Research for Colleges
The Bunker covers the topic of Helicopter parents and their impact on market research in colleges and universities.
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Benefits and Concerns of Panels | Market Research Agency in Syracuse, NY
Thinking about using a research panel in Syracuse NY, Central NY, or Upstate, NY? The Bunker lists out 5 benefits and 5 concerns to think about before you do.
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RMS Scale Week 2010 | 6 Simple Tips For Using Rating Scales
It’s the final day of Scale Week and what better than to give you 6 tips on what else? Scales.
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RMS Scale Week 2010 | Scaling Mistakes & What Not To Do
Today, we put together some scaling errors and ways in which scales should not be used. These problems can lead to biased results, unintentional participant error and/or improper analysis.
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RMS Scale Week 2010 | Likert Scale – Market Research
It’s Day 3 of Scale Week and this post discusses the most popular scale used in Market Research – the Likert Scale. It’s the Great White of all things scales.