This blog post provides an updated look on a previous blog post stating how market research can help address higher education enrollment challenges. Institutions are still trudging through slower growth in enrollment than they have experienced in the past. As projected in the previous blog post, the National Center for Education Statistics has again reported Read more

Most marketers understand that the demographics of a population are largely a question of “Where?” Finding the right consumer often comes down to targeting the right cities, zip codes or neighborhoods. That’s certainly true in market research, but a consideration of equal importance to a successful study is the question of “When?” – as in Read more

This blog post was featured in the recent edition of “Our Town” in the Baldwinsville Messenger in November of this year. It was written by our Communications Coordinator, Erin Wisneski. At a time when businesses were moving out-of-state, Mark Dengler chose to stay in Central New York and start his own company. In early 2000, Dengler’s Read more

About 10 or 12 years ago, I was in a shopping mall and got approached by a surveyor with a clipboard. She asked if I would be interested in participating in some taste test research involving some sort of food product. I agreed, but strongly suspected that I would be rejected after the researcher ran through the Read more

This post was written by our Guest Blogger Megan O’Donnell who is our Healthcare Division Manager here at RMS. Customer satisfaction has been a key measure for companies in every industry for decades.  Only in the past several years has the need to consider, much less measure, customer satisfaction become important in the world of healthcare. It had Read more

Thinking about using a research panel in Syracuse NY, Central NY, or Upstate, NY? The Bunker lists out 5 benefits and 5 concerns to think about before you do.

It’s the final day of Scale Week and what better than to give you 6 tips on what else? Scales.

Today, we put together some scaling errors and ways in which scales should not be used. These problems can lead to biased results, unintentional participant error and/or improper analysis.

It’s Day 3 of Scale Week and this post discusses the most popular scale used in Market Research – the Likert Scale. It’s the Great White of all things scales.

The Bunker takes a look at Semantic Differential Scaling on Day 2 of Scale Week. Semantic Differential Scaling tests attitudes between two adjectives.