Constant Sum Scaling is a method used to organize and sort a variety of options. The respondent is presented with a few options and given a number of points to allocate to each option to create a comparative importance for each option.

One of the most important objectives of market research is to develop new products and services that match what the market is looking for. Here are some products that could have put a little more effort into market research.

Vance takes some time here in this post to describe why colleges and universities are doing more market research these days, and the different types of studies they undertake.

The Bunker discusses the Van Westendorp pricing model and how it might help you determine an Optimal Price Point and Optimal Price Range for your product or service.

Bunker author Vance gives his viewpoints on the NFL and its sponsors. He talks about how market research drives decision-making that may go against common beliefs.

This blog post discusses why RMS Healthcare continually outpeforms competitors in regards to response rates of HCAHPS. RMS is an approved HCAHPS vendor located outside of Syracuse, NY.

Looking to get paid to take surveys in Syracuse, Central or Upstate NY? Read this blog post and sign-up for our research panel.

Starting a career in market research? Bunker Author Chris C. puts together some tips to help you get up to speed.

How successful can breakfast at Subway continue to be? The Bunker presents them with something they should be researching.

The Bunker Authors pick their top 5 favorite blog posts from the first 4 months.