The Bunker discusses the Van Westendorp pricing model and how it might help you determine an Optimal Price Point and Optimal Price Range for your product or service.

Bunker author Vance gives his viewpoints on the NFL and its sponsors. He talks about how market research drives decision-making that may go against common beliefs.

This blog post discusses why RMS Healthcare continually outpeforms competitors in regards to response rates of HCAHPS. RMS is an approved HCAHPS vendor located outside of Syracuse, NY.

Looking to get paid to take surveys in Syracuse, Central or Upstate NY? Read this blog post and sign-up for our research panel.

Starting a career in market research? Bunker Author Chris C. puts together some tips to help you get up to speed.

How successful can breakfast at Subway continue to be? The Bunker presents them with something they should be researching.

The Bunker Authors pick their top 5 favorite blog posts from the first 4 months.

The Bunker Blog takes some time to discuss survey design set up specifically related to traditional scaling versus MaxDiff analysis.

This blog post discusses several tips that a focus group moderator can use to handle different types of participants.

Market research can answer many, if not all questions that a business owner has. There is an endless amount of market research that can help small and mid-size businesses. Here are some important things to keep in mind if you are part of a small or mid-size business (or starting a business) and you are considering market research.