Background: A national design and build firm recently partnered with Research & Marketing Strategies Inc. (RMS) to better understand brand features and benefits of its organization by interviewing current and past clients, as well as understand needs and wants from non-clients. The brand development research was broken down into a three component process that served as Read more

In examining the significant trends in market research this year and going forward, perhaps the biggest trend is also the easiest to overlook: For the foreseeable future, the need for market research will grow and there will be more market researchers. A recent study from CareerBuilder and Economic Modeling Specialists International has projected “market research analysts and Read more

In the last year or two, we’ve seen a considerable jump in the number of online surveys conducted. It is a becoming the quickest and most cost efficient way for our clients to reach out to their target audiences and gather a significant amount of data. We’ve conducted surveys among both consumer and business audiences Read more

This article was featured in the latest edition of the Baldwinsville Messenger Our Town edition. It was written by our Communications Coordinator Lori Lichorobiec of Research & Marketing Strategies (RMS). As the holiday shopping season approaches, momentum is high as eager shoppers gear up to take advantage of the holiday sales and be the first in Read more

Last week the Bunker wrote a case study blog post for a college conducting graduate surveys. This blog post is a case study summary of an online graduate survey targeted to high school graduates. Background: A local school district partnered with Research & Marketing Strategies (RMS) Inc. to conduct an online survey with recent graduates. The Read more

This blog post was written by our guest blogger Marc Bovenzi, Business Development Associate at Research & Marketing Strategies (RMS) a bank and credit union market research firm. RMS partners with banks and credit unions to improve marketing and management agendas through market research. Are you ready for 2014? Use research to reach full market potential Read more

Research & Marketing Strategies (RMS) and our QualiSight focus group facility in Syracuse, NY recently completed a video for our website. The focus group video details all aspects of the focus group process at our facility for potential participants from the recruitment call straight through to participation. Click on the YouTube video link below to Read more

Background: A higher education institution partnered with Research & Marketing Strategies (RMS) to conduct ongoing graduate surveys. The institution’s goals were to obtain feedback from graduates of the college regarding their experience as a student approximately 6 months following their graduation. RMS is a graduate survey firm located outside of Syracuse, NY with a client roster Read more

A previously published post on the RMS Bunker Blog discussed top qualities of a master moderator. The blog post was based on a book written by written by Naomi Henderson from Riva Market Research & Training Institute. That blog post discussed traits 1 through 12, while this blog post will serve as a part two, addressing moderator Read more

Research & Marketing Strategies (RMS) was recently named a top patient satisfaction surveying firm for 2013. Every year Modern Healthcare creates a list of the largest patient satisfaction measurement firms in the country. This is the second consecutive year, RMS Healthcare has made this list, following up its nomination in 2012. Since last year, RMS Read more