This was a recent publication in the local Baldwinsville Messenger newspaper which discusses the effort at RMS to build a comprehensive in-house panel to serve local clients, clients in Upstate NY, and beyond.
The Research Bunker
Welcome to the Research Bunker, a blog authored and managed by the staff at RMS. Subscribe today to stay up to date on the latest trends in the market research industry.
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RMS Continues to Build In-House Panel | Market Research
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Survey Coding in Market Research | Is There a Bias?
This blog posts discusses what survey coding is in market research. It also discusses the subjectivity of coding open-ended responses and how it can vary from coder to coder.
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Key Market Research Takeaways from Raving Fans | Part 2
This is part 2 of this series which discusses the market research implications from a few good takeaways from the book Raving Fans, written by Ken Blanchard.
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Key Market Research Takeaways from Raving Fans | Part 1
This is part 1 of a series which discusses key takeaways from Raving Fans and their implications on the market research industry.
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Optimizing Patient Operations with Commitment to Quality in the Patient Centered Medical Home
This blog post was written by our guest blogger, Susan Maxsween, Healthcare Transformation Manager, here at Research & Marketing Strategies (RMS). Improved patient care and coordination of care has captured the attention of the healthcare delivery system nationwide. With the inception of the concept of Patient Centered Medical Home (PCMH), much attention has been directed to Read more
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Our Top 10 Market Research Trends for 2012 | Part 2
This blog post is the 2nd part of our 2012 Market Research Trends series. We list off the top 10 trends that will impact our market research firm for 2012 and beyond.
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Our Top 10 Market Research Trends for 2012 | Part 1
This is a blog post written by Research & Marketing Strategies (RMS) which discusses 10 trends that will likely have an impact on RMS and/or its clients in 2012.
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Happy Thanksgiving from the Bunker!
Happy Thanksgiving from the RMS Bunker!
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Is Survey Gamification a Lasting Trend or a Fad?
Gamification seems to be a hot new buzzword right now. It involves applying game design principles to non-game applications with the intent of making them more fun and attractive to users. Examples of gamification include the use of badges in Foursquare and the points systems of some customer loyalty programs. It is a very trendy Read more
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3 Good Questions to Ask at a Kickoff Meeting | Market Research
Market research projects stand a better chance of success when you get off on the right foot. That’s why the Research & Marketing Strategies (RMS) Analytics team and other divisions at RMS make it standard to do some level of project kickoff meeting prior to the market research. This kickoff meeting can be handled over Read more
