This is part 1 of a series which discusses key takeaways from Raving Fans and their implications on the market research industry.

This blog post was written by our guest blogger, Susan Maxsween, Healthcare Transformation Manager, here at Research & Marketing Strategies (RMS). Improved patient care and coordination of care has captured the attention of the healthcare delivery system nationwide.  With the inception of the concept of Patient Centered Medical Home (PCMH), much attention has been directed to Read more

This blog post is the 2nd part of our 2012 Market Research Trends series. We list off the top 10 trends that will impact our market research firm for 2012 and beyond.

This is a blog post written by Research & Marketing Strategies (RMS) which discusses 10 trends that will likely have an impact on RMS and/or its clients in 2012.

Happy Thanksgiving from the RMS Bunker!

Gamification seems to be a hot new buzzword right now. It involves applying game design principles to non-game applications with the intent of making them more fun and attractive to users. Examples of gamification include the use of badges in Foursquare and the points systems of some customer loyalty programs. It is a very trendy Read more

Market research projects stand a better chance of success when you get off on the right foot. That’s why the Research & Marketing Strategies (RMS) Analytics team and other divisions at RMS make it standard to do some level of project kickoff meeting prior to the market research. This kickoff meeting can be handled over Read more

This blog post quickly discusses some different market research options for car dealerships such as market studies, mystery shopping, and site selection studies. RMS is a market research company located in Upstate NY.

Research & Marketing Strategies is a market research vendor in Upstate NY. One of the services we offer is a quick pulse telephone survey. This blog post answers the question – “what is a quick pulse telephone survey?”

The main reason for conducting customer satisfaction research is to improve your customers’ overall experience with your organization.  It is imperative that the research process lends itself to helping management make informed changes that will ultimately advance the process.  The research should not only be used as a safeguard against issues that might arise, but Read more