Some people treat market research the same way many approach going to the dentist – they know they should do it, in theory, but ultimately tend to put it off. There are a lot of reasons research gets put off as it takes money, time and effort, things most of us like to conserve when Read more

A prior market research blog post (authored by our guest blogger, Mark Dengler, President of Research & Marketing Strategies) gave the following explanation of qualitative research. Qualitative Research is used to explore and understand people’s beliefs, experiences, attitudes, behavior and interactions. It generates non-numerical data – for example a customer’s explanation of “very satisfied” rather than a “10” rating using Read more

The Bunker had previously written a blog post regarding 5 Things to Look for in a Market Research Report, which spoke much about report content.  Market research reports are something that we are all familiar with.  The report may be the culmination of weeks, months, or even years of hard work from a research staff.  So, after all Read more

When people think of your company, what image comes to their mind?  Many people think of branding as simply a logo or the company name, but the fundamental nature of a brand is to create an identity for your company – that people can identify with.  This includes the image you create for all aspects Read more

Here in the Bunker, we put together everything that we, as market researchers, love.  So in honor of Valentine’s Day 2011, here they are: Unexpectedly high response rates.  Reaching the survey completes quota on the first day of an online survey; recruiting a peculiar niche for a focus group in a few days; receiving a majority Read more

Since 2002, Research & Marketing Strategies (RMS) has maintained our onsite, state-of-the-art call center in Syracuse, NY that continues to grow.  In March of 2011, the QualiSight call center is expanding yet again into a larger space located in the Village Commons in Baldwinsville, adjacent to the RMS offices.  This new space will allow for more CATI Read more

When people think about market research, they often think of it in terms of an organization looking outside itself for insights into their customers or markets. That is a large part of it, but an often overlooked (and sometimes feared) application of market research involves turning the lens around and looking inside your own organization. Read more

Research & Marketing Strategies (RMS) is a market research firm and a CMS approved HCAHPS® and HH-CAHPS® Survey vendor. As of April 30th, 2010 there were only 41 approved organizations in the country (as listed on the CMS Website of Approved HCAHPS® vendors).  Benefits of Using RMS Healthcare as your Vendor Have you worked with other large national Read more

Market research and, ultimately, the success of a business both rely greatly on receiving honest feedback from customers.  If you were always told what you wanted to hear and that you were doing the right thing, rather than the truth, where would you be now?  Where would businesses be right now?  While this general question Read more

Ever had issues like these – projects riddled with poor response rates; screeners that disqualify nearly all potential respondents; respondents wondering why they are being contacted about something they are supposed to be familiar with?  Most likely anybody that has worked in market research has had some sort of experience with issues like this.   In Read more