This blog post discusses the importance of doing benchmark research and the shortfalls that are generated without one.

This article discusses the value of customer satisfaction research. Some of the most important value in customer satisfaction research is the survey tool you are using in itself. Asking your customers for feedback on you lets them know ‘you’re listening.’

Here at Research & Marketing Strategies, Inc. (RMS), we sometimes encounter clients or potential clients who want to try to conduct a market research project in-house rather than hiring us for the same work. Like the person who tries to save money on a plumber by fixing their kitchen sink themselves, sometimes it works out and Read more

This blog post discusses different types of marketing research that a school district could use to assist in their strategic planning and enrollment projections. It is specifically related to market research for school budget votes.

Trying to find a focus group facility in Syracuse, New York? This post gives you a little insight on the happenings at QualiSight in the past month.

This article speaks to common online survey participants that compromise data quality and data integrity in research.

This is a recap of my thoughts on the Syracuse BizBuzz Social Media conference taking place on Thursday, May 27th at the Oncenter in downtown Syracuse. Research & Marketing Strategies (RMS) was represented at the event with numerous other local professionals and businesses.

As any market research firm will tell you, the 2010 Census impacts a lot more than just Congressional representation, allocation of social services, and understanding the makeup of the nation.