George from the RMS Research Bunker summarizes mystery shopping/secret shopping services, if your business can use it, and what you can learn from it.
Tag Archives: Central New York
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Mystery Shopping & Secret Shopping | Syracuse, NY
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Senior Living Market Assessments and the Role of Consumer-Driven Research
Our guest blogger Brian discusses Senior Living Market Assessments and the Role in Consumer-Driven Research.
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Quotas and Qualitative Research | Focus Group Facility in Syracuse, NY
The RMS Bunker Blog takes a closer look at qualitative research and often requested quotas in recruiting. In the end, qualitative research is a way to explore topics, not something that should be scientifically broken down into sub-segments.
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Why Every Physician Practice Should Conduct Patient Satisfaction Surveying | New York Survey Vendor
This post was written by our Guest Blogger Megan O’Donnell who is our Healthcare Division Manager here at RMS. Customer satisfaction has been a key measure for companies in every industry for decades. Only in the past several years has the need to consider, much less measure, customer satisfaction become important in the world of healthcare. It had Read more
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Thanksgiving Day Fun Facts | Market Research in NY
The Bunker did some secondary market research and put together some fun statistics about Thanksgiving Day.
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Gathering Ingredients for an Effective Strategic Plan Recipe
Guest blogger Brian Jones gives his take on the strategic planning process and how market research can support your needs. Discussing the when, why, what, and how of good strategic planning.
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Focus Group Facility in Upstate New York | Using Focus Groups to Conduct Exploratory Research
Chris examines how focus groups are used for exploratory purposes. He offers 6 reasons how focus group research can answer questions you might have about your business or your customers. Exploratory and qualitative research is a good first step when engaging a market research firm.
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Build Customer Loyalty, Value and Retention Through Market Research
The Bunker discusses customer loyalty and why you should measure it with market research. Satisfied customers are more loyal, they buy more frequently, they are less price sensitive, and they offer good word of mouth. If you choose to do any market research whatsoever, choose to at least measure your customer satisfaction.
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4 Benefits of Mixed Mode Market Research | Syracuse, NY
The Bunker gives you 4 benefits of mixed mode research: (1) increasing response rates; (2) gaining more reach; (3) slashing the budget; and (4) speeding up the fieldwork.
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5 Scary Situations That Give Market Researchers Nightmares
The RMS Bunker Blog celebrates Halloween with some scary market research nightmares that keep us up at night. Read this post for 5 situations sure to make you tremble.
