For general quantitative research with a large scope, how likely are you to recommend online panel research to your clients and why or why not? My answer is a very firm and definite “It depends!” Online panel research can be a very appropriate option for some studies under the right conditions. Here are a few Read more
Tag Archives: Market Research Panels
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This article was written by our guest blogger Mark Dengler, President and Owner of Research & Marketing Strategies (RMS) and it will be featured in the upcoming edition of the RMS Newsletter. This is an age where everyone wants instant results. Not only do we want it fast, but we want it cheap and accurate. Often with market research, this Read more