We recently read an in-depth article posted in the December 2010 issue of Quirk’s.  The author is Mark Goodin, President of Aaron-Abrams Field Support Services in Las Vegas.  Goodin makes an impassioned plea to those who recruit respondents for qualitative research to improve the quality of their service by not taking shortcuts, offering excuses instead of Read more

George from the RMS Research Bunker summarizes mystery shopping/secret shopping services, if your business can use it, and what you can learn from it.

Our guest blogger Brian discusses Senior Living Market Assessments and the Role in Consumer-Driven Research.

The RMS Bunker Blog takes a closer look at qualitative research and often requested quotas in recruiting. In the end, qualitative research is a way to explore topics, not something that should be scientifically broken down into sub-segments.

This post was written by our Guest Blogger Megan O’Donnell who is our Healthcare Division Manager here at RMS. Customer satisfaction has been a key measure for companies in every industry for decades.  Only in the past several years has the need to consider, much less measure, customer satisfaction become important in the world of healthcare. It had Read more

The Bunker did some secondary market research and put together some fun statistics about Thanksgiving Day.

Chris examines how focus groups are used for exploratory purposes. He offers 6 reasons how focus group research can answer questions you might have about your business or your customers. Exploratory and qualitative research is a good first step when engaging a market research firm.

The Bunker discusses customer loyalty and why you should measure it with market research. Satisfied customers are more loyal, they buy more frequently, they are less price sensitive, and they offer good word of mouth. If you choose to do any market research whatsoever, choose to at least measure your customer satisfaction.

The Bunker gives you 4 benefits of mixed mode research: (1) increasing response rates; (2) gaining more reach; (3) slashing the budget; and (4) speeding up the fieldwork.

The RMS Bunker Blog celebrates Halloween with some scary market research nightmares that keep us up at night. Read this post for 5 situations sure to make you tremble.