Many clients have their own market research department in-house, while others have gone through the process of selecting a market research supplier. Depending on whether you are looking for a long-term retainer firm who works as your consultant or a short-term one project supplier, the process is usually the same. You have to select a Read more
Tag Archives: Upstate NY
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Choosing the Right Market Research Vendor
4 Reasons To Choose Customer Satisfaction Surveys
Customer satisfaction research is one of the most basic forms of market research. It’s a course of research that virtually all businesses have considered, and in a lot of cases implemented. Customer satisfaction surveying is a linchpin in process improvement, offers a portal to customer feedback, and is used to evaluate products and services. Yet there are many Read more
4 Things the 2010 New York Giants Can Teach us About Market Research | NFL
We here in the research bunker discuss a fair amount of football in our downtime and during our lunch breaks. So, with the NFL Playoffs just around the corner, we figured we would use today to take an interest of ours and craft a blog post out of it – by relating it to market Read more
7 Common Pitfalls When Managing a Survey | Marketing in Syracuse, NY
As a marketing research and marketing consultant in Syracuse, NY – Research & Marketing Strategies (RMS) speaks with a lot of clients about their needs. Sometimes clients come to us knowing they need to do some type of marketing research, but don’t know where to start. Other times clients come to us having already started Read more
Gathering Ingredients for an Effective Strategic Plan Recipe
Guest blogger Brian Jones gives his take on the strategic planning process and how market research can support your needs. Discussing the when, why, what, and how of good strategic planning.