This blog post was written by our guest blogger Karen Joncas, Coordinator of Healthcare Transformation at Research & Marketing Strategies (RMS) and the RMS Healthcare Division. The National Committee for Quality Assurance (NCQA) opened its public comment period on new standards for ambulatory care clinics expected to be released in March 2015. The new NCQA Read more

(RMS) Research & Marketing Strategies promotes Christopher Coville to Research Analyst. Chris began his career with RMS in August of 2010 and is a contributing author to the RMS Bunker Blog. (Baldwinsville, NY) Baldwinsville based Research & Marketing Strategies, Inc. (RMS) is pleased to announce the promotion of Chris Coville to Research Analyst. Chris has Read more

Strategic communication during a crisis is essential. During this time, stakeholders are looking for confirmation that the company or person has his or her best interests in mind. If the crisis is not handled well, the company or person will fight to get its stakeholders back. Here are 3 characteristics of good crisis communication for your company: 1) Quickness – First, Read more

Research panels have grown immensely over the past decade due to a number of factors. The major driving force behind research panels coincides with the industry’s switch to electronic and mobile platforms, coupled with the dwindling effectiveness of telephone surveying. Conducting research with panel respondents that have opted-into continued participation in research provides end-clients with Read more

This blog post was written by Emily Palermo, ViewPoint Panel Coordinator for Research & Marketing Strategies (RMS) and one of our resident Gen Ys. Generation Ys, also known as millennials, are individuals who were born in the 1980s to the 2000s. They are an important segment of our population since it consists of over 80 Read more

As physician practices embark on the journey to transform to Patient-Centered Medical Homes (PCMH), questions that are often in the forefront if the “transformation” team’s mind is how are “we” going to get there, and more importantly, what is it going to take for the team to get there?  These can be very daunting questions Read more

In addition to the number of Consumer Assessment of Healthcare Providers and Systems (CAHPS®) surveys currently in the field, a new addition will be expanded into come 2015 with the implementation of Hospice CAHPS. This will complement the four other programs currently in place with CMS: Hospital CAHPS (HCAHPS®), Home Health CAHPS (HHCAHPS®), Clinician and Group Read more

Of all the techniques used in quantitative market research, weighting can be one of the most useful…and one the trickiest to apply properly. Among the various weighting approaches available, rim weighting is an especially valuable addition to the researcher’s toolbox. The “rim” in rim weighting comes from the acronym for Random Iterative Method. The name may sound Read more

Whether you are brand new to CAHPS® or a seasoned-veteran, you should always look to work with a CAHPS vendor that fits your organization’s needs. Are you a small healthcare organization that needs to be walked-through the process, consulted with on the findings, and receive assistance to initiating next steps? There’s a CAHPS vendor for Read more

This blog post is a case summary of a recent market research project completed by Research & Marketing Strategies (RMS). All hospitals and health systems should use market research to help guide any type of hospital merger or new affiliation. It’s critical to understand perceptions and challenges among staff and physicians, as well as the Read more