This blog post was written by our guest blogger, Marc Bovenzi, Business Development Associate at Research & Marketing Strategies (RMS), an employee survey vendor. All companies want their employees to be productive, work well with customers, work well with each other, and to do excellent work, but figuring out ways to improve in all of Read more

During a presentation last week from Vance, our Senior Analyst and co-author on the Bunker Blog, a new term was brought to my attention. While I’ve always understood the concept of homophily in market research, I was never aware of the term that was used to describe it. Homophily means literally “love of the same.” Social Read more

At Research & Marketing Strategies (RMS), due to the variety of different client projects we work on, we become part-time and even full-time industry experts in a lot of sectors. One of those full-time expert sectors would be healthcare. A growing sector of research for our company has become retail from shop-alongs to behavioral surveys to Read more

Online research panels have been around for a number of years now. During that time, they have become a widely used resource for survey projects, despite a number of limitations. (The Research Bunker Blog has recently discussed some of those limitations here and here.) At this point, panels have proven that they aren’t another technology Read more

As we all know, websites are an extremely important component to both the marketing and operations for any given company.  At this point having a website is unlikely to be a competitive advantage for most industries, but ensuring that your web presence is thoroughly optimized for its visitors may very well be.  Through secondary research we know Read more

This blog post is a recap and summary of a recent project completed by Research & Marketing Strategies (RMS), a healthcare market research firm in Syracuse NY. Background: A national advertising firm and healthcare organization partnered with Research & Marketing Strategies (RMS) to conduct market research regarding a print advertisement campaign. The study was designed to Read more

This blog post is a case summary of a recent project completed by Research & Marketing Strategies Inc. (RMS) a market research firm with a focus group facility in Syracuse NY. Background: A local university was looking to conduct market research to better understand the best ad message(s) and placement opportunities for its spring 2014 media. Read more

The official CMS survey website for news and information about the ICH CAHPS® survey administration is now live at www.ichcahps.org. At this time, there is limited functionality on the website, but beginning in February 2014, ICH facilities will be able to register and login to access a number of secure links and resources that will Read more

For the latest CMS ICH CAHPS® implementation requirements for 2014, click here. RMS Healthcare is a market research vendor in Syracuse, NY and an ICH CAHPS® survey vendor. RMS Healthcare is closely monitoring the new ICH CAHPS® survey website, watching for more information regarding the new survey protocols to be announced this fall. RMS Healthcare Read more

CMS announced its national implementation requirements for ICH CAHPS®. CMS is making major changes to the requirements and procedures that must be followed by in-center hemodialysis (ICH) facilities, which will begin the national implementation of the ICH CAHPS® survey administration in the fall of 2014. It is important to fully understand your new responsibilities to ensure Read more