In past posts on the Research & Marketing Strategies (RMS) blog, we often discussed how often observational or ethnographic research is overlooked even though it can be critical to the market research project’s findings. Perhaps never more than in this case study blog post is that point summarized. Observational findings and research can add value to any project Read more

One of the largest barriers we face as a market research firm in Syracuse, NY, is our prospective clients stating they are using/will use online survey sites such as Survey Monkey and Zoomerang to conduct their research. The cost savings up-front (and I emphasize up-front) are hard to ignore. In many cases, you can use online Read more

Content for this blog post was provided by Susan Maxsween, Director of RMS Healthcare – Practice Transformation, and her team – Karen Joncas, Healthcare Transformation Coordinator, and Al Tripodi, Healthcare Administrative Assistant. This blog post is the final part of a three-part series on the Bunker Blog, which provides answers to frequently asked questions (FAQs) Read more

Content for this blog post was provided by Susan Maxsween, Director of RMS Healthcare – Practice Transformation, and her team – Karen Joncas, Healthcare Transformation Coordinator, and Al Tripodi, Healthcare Administrative Assistant. If you are looking for a practice transformation consultant, RMS Healthcare has compiled some frequently asked questions (FAQs) that our clients ask to Read more

Content for this blog post was provided by Susan Maxsween, Director of RMS Healthcare – Practice Transformation, and her team – Karen Joncas, Healthcare Transformation Coordinator, and Al Tripodi, Healthcare Administrative Assistant. RMS Healthcare has assisted clients in a variety of transformation activities custom designed to meet specific organizational goals. Clients may seek assistance in order to Read more

Online education has been around for well over a decade now and it continues to evolve. One fairly recent model that’s getting a lot of attention in higher education is the Massive Open Online Course (MOOC). The definition of a MOOC is still somewhat imprecise at this point, but broadly speaking, the term refers to Read more

In many cases you probably came across this blog post through a search engine term like focus group facility in NYC or focus groups in NY. Before you go ahead and book a focus group room in New York City for your market research, you may want to consider some other options. Here at Research Read more

This blog post is a case study for a recent feasibility study that was completed by Research & Marketing Strategies (RMS), a market research firm in Syracuse, NY. The feasibility study aimed to discover interest and demand for an auto mall being built in the state of Arizona. Objective: Our client recently acquired land in Arizona Read more

One of our clients recently came across a blog post written by Sensei Marketing titled “Is the Consumer Survey Dead?” In it, the author, Sam Fiorella, discusses how more insight can be garnered from observing social interactions of consumers with each other rather than speaking to a third-party through traditional market research. Here is a Read more

If you are looking for the average response rate for HCAHPS®, it stands at 33 percent based on nationwide statistics for discharges from April 2011 through March 2012. The acronym HCAHPS® stands for Hospital Consumer Assessment of Health Plans Survey (or Hospital CAHPS®). So, the national response rate average for HCAHPS® means that only one out of Read more