Online education has been around for well over a decade now and it continues to evolve. One fairly recent model that’s getting a lot of attention in higher education is the Massive Open Online Course (MOOC). The definition of a MOOC is still somewhat imprecise at this point, but broadly speaking, the term refers to Read more

In many cases you probably came across this blog post through a search engine term like focus group facility in NYC or focus groups in NY. Before you go ahead and book a focus group room in New York City for your market research, you may want to consider some other options. Here at Research Read more

This blog post is a case study for a recent feasibility study that was completed by Research & Marketing Strategies (RMS), a market research firm in Syracuse, NY. The feasibility study aimed to discover interest and demand for an auto mall being built in the state of Arizona. Objective: Our client recently acquired land in Arizona Read more

One of our clients recently came across a blog post written by Sensei Marketing titled “Is the Consumer Survey Dead?” In it, the author, Sam Fiorella, discusses how more insight can be garnered from observing social interactions of consumers with each other rather than speaking to a third-party through traditional market research. Here is a Read more

If you are looking for the average response rate for HCAHPS®, it stands at 33 percent based on nationwide statistics for discharges from April 2011 through March 2012. The acronym HCAHPS® stands for Hospital Consumer Assessment of Health Plans Survey (or Hospital CAHPS®). So, the national response rate average for HCAHPS® means that only one out of Read more

Things continue to remain busy at our in-house focus group facility in Syracuse, NY. In the calendar year of 2012, QualiSight  hosted a number of focus group, in-depth interview (IDI) and call center projects. Projects covered a number of different industries including retail, higher education, healthcare and financial services to name a few. What is Read more

Objective: A hospitality client with hotels across the country wanted to measure satisfaction, loyalty and unmet needs as well as obtain feedback from hundreds of employees at a number of hotel properties using primary research. The survey included all departments: front desk, operations, sales, banquet, administrative and housekeeping. The research effort was aimed to identify areas where Read more

As Research & Marketing Strategies (RMS) heads into a New Year, our 11th in business, it’s a good time to reflect on what kinds of positive changes each of us want to make in our professional careers. With 2013 newly upon us, two members of the RMS Analytics team and one member of the RMS Read more

Hope everyone is enjoying the holidays. Here is the 2012 Wordle of the RMS Bunker Blog posts completed in 2012. Research & Marketing Strategies (RMS) is a market research firm located in Syracuse, NY.

Traditional market research (think surveys, focus groups) often gets a bad rap from some because of its assumed limitations. Usually the argument against traditional research begins with (1) its unreliability because consumers are being asked about purchases in an artificial environment (home, office, wherever they answer their cell phone) and (2) the survey is asking them to recall specifics about purchases Read more