As a market research company that has been heavily involved in higher education research since our founding, Research & Marketing Strategies (RMS) makes it a point to monitor trends in that industry. In addition to reading about these trends through news outlets, we often see the ground-level manifestation of them in our research. Through the Read more

The Health Insurance Portability and Accountability Act (HIPAA) enacted in 1996, mandates standards-based implementation of security controls by all healthcare organizations that create, store or transmit electronic Protected Health Information (PHI) .  Further in May of 2011, the Department of Health and Human Services’ Office for Civil Rights (OCR) published a proposed rule, managed under Read more

RMS Healthcare was the lead consultant in helping Summerwood Pediatrics to receive recognition from the National Committee for Quality Assurance (NCQA) Physician Practice Connections-Patient Centered Medical Home (PPC®-PCMH™) program. “The patient-centered medical home promises to improve health and health care,” said NCQA President Margaret E. O’Kane. “The active, ongoing relationship between a patient and a Read more

As I am reading through the book Now You See It written by Stephen Few, I came across a good chapter, which highlights 13 key traits of a data analyst.  Although much of the book is focused on visual techniques, the author explains how critical it is to understand the story behind the visuals before Read more

Last week our Communications Coordinator at Research & Marketing Strategies (RMS) informed us of her recent dealings with a supposed market research company who requested her services.  She received a phone call and email requesting her participation in mystery shopping.  Working as part of a market research firm, she immediately had her guard up and knew Read more

Are you looking for a focus group facility in Syracuse NY?  QualiSight is located just outside the heart of Syracuse, NY and is conveniently located in the town of Baldwinsville, NY – home of Research & Marketing Strategies (RMS). QualiSight offers our focus group clients a number of amenities including a private kitchen/conference room, a focus group Read more

This post was written by our guest blogger Erin Wisneski, Communications Coordinator at Research & Marketing Strategies (RMS), which offers healthcare transformation services across the country. RMS Healthcare’s momentum continues to increase in its 10th year and May 5th marks the research firm’s significant anniversary. As RMS celebrates its 10th year in business, the firm Read more

This post was written by our guest blogger Mark Dengler, President of Research & Marketing Strategies, Inc. – a market research firm in Upstate NY. Whether hospitality, healthcare or retail, successful businesses excel by distinguishing themselves from the competition. For example, in Central and Western New York, Wegmans is considered the gold standard of grocery Read more

A market research proposal is something that Research & Marketing Strategies (RMS)  deals with on a daily basis.  Market research proposals are either created in response to a specific RFP process or requested directly from a prospective client.  Because many of our clients we work with in the healthcare, higher education, and the financial industries Read more

This blog post was written by our guest blogger Mark Dengler, President and Owner of Research & Marketing Strategies (RMS), a market research company in Upstate NY. In order to successfully serve customers, businesses must have an acute understanding of customers’ needs. Using market research and conducting a Customer Needs Assessment shows customers you are Read more