This is an article I just came across in the recent edition of Quirk’s magazine: “TRC Market Research, Philadelphia, has launched Bracket, a market research technique designed to aid marketers in new product development. Bracket aims to offer a method for prioritizing choices using a tournament-style structure that eliminates losing features to make the task Read more

Research & Marketing Strategies’ dedicated healthcare division (RMS Healthcare) is listed in the Top 21 of the Modern Healthcare’s Patient Satisfaction Measurement Firms Survey. “RMS Healthcare has been conducting patient satisfaction surveys since 2007. The Modern Healthcare designation gives us national recognition for the work we do,” said Mark Dengler, President of Research & Marketing Read more

Today, I posed the question to our staff to get their feedback on the following topic: “Which methodology generates the best results?”  We each took some time to give you our thoughts on which market research methodology is best and why.  Here are the answers below: Chris, Senior Research Associate at RMS – Each and every Read more

The National Committee for Quality Assurance (NCQA) announced they are intending for a summer launch of a program for Specialty Practice Recognition.  The program is slated to include some of the same elements required of Patient Centered Medical Home recognitions awarded to primary care providers.  These will include providing timely access to care and continuous Read more

The patient experience has become the center of attention for the practice.  Physicians, Practice Managers, staff alike are beginning to understand that the patient experience begins at the point when the patient pulls into the parking lot of the facility/practice and follows through the time that the patient checks out after their visit.  Organizations that instill Read more

As a market research company that has been heavily involved in higher education research since our founding, Research & Marketing Strategies (RMS) makes it a point to monitor trends in that industry. In addition to reading about these trends through news outlets, we often see the ground-level manifestation of them in our research. Through the Read more

The Health Insurance Portability and Accountability Act (HIPAA) enacted in 1996, mandates standards-based implementation of security controls by all healthcare organizations that create, store or transmit electronic Protected Health Information (PHI) .  Further in May of 2011, the Department of Health and Human Services’ Office for Civil Rights (OCR) published a proposed rule, managed under Read more

RMS Healthcare was the lead consultant in helping Summerwood Pediatrics to receive recognition from the National Committee for Quality Assurance (NCQA) Physician Practice Connections-Patient Centered Medical Home (PPC®-PCMH™) program. “The patient-centered medical home promises to improve health and health care,” said NCQA President Margaret E. O’Kane. “The active, ongoing relationship between a patient and a Read more

As I am reading through the book Now You See It written by Stephen Few, I came across a good chapter, which highlights 13 key traits of a data analyst.  Although much of the book is focused on visual techniques, the author explains how critical it is to understand the story behind the visuals before Read more

Last week our Communications Coordinator at Research & Marketing Strategies (RMS) informed us of her recent dealings with a supposed market research company who requested her services.  She received a phone call and email requesting her participation in mystery shopping.  Working as part of a market research firm, she immediately had her guard up and knew Read more