The Research Bunker

Welcome to the Research Bunker, a blog authored and managed by the staff at RMS. Subscribe today to stay up to date on the latest trends in the market research industry.

  1. 4 Benefits of Transcripts in Qualitative Research | Market Research Upstate NY

    This blog post discusses the key benefits to using transcripts in qualitative research, particularly in reporting. RMS is a market research firm located in Upstate NY.

  2. Practices Recognized for Top Level PCMH Recognition | Healthcare Transformation Services

    RMS Healthcare, a division of Research & Marketing Strategies, Inc., located in upstate New York, is pleased to announce that FLH Medical, PC practices have been awarded PPC®-PCMH™ Level 3 Recognition from National Committee for Quality Assurance (NCQA). RMS is a healthcare transformation services organization in Syracuse NY.

  3. What is Market Research?

    What is market research? Market research is the process gathering information about a specific consumers/customer group or market. RMS is a market research firm located in Syracuse, NY. Check out our blog for more information about market research.

  4. Is Observational Research Too Often Overlooked in Market Research?

    This blog post discusses how market research firms should look into observational and behavioral research in addition to traditional market research methods for clients. RMS is a market research firm in Upstate, NY.

  5. Healthcare Transformation Services | RMS Healthcare Newsletter Launched!

    This blog post discusses the launch of the new RMS newsletter, the Quality Care Courier. RMS is a healthcare transformation services organization in New York.

  6. The Dangers of Defining Your Competition Too Narrowly

    This most recent blog posts discusses the narrow scope that businesses often set for their competition. In reality, your true competition spreads well-beyond product category.

  7. RMS is on the Map! | Healthcare Transformation Services

    Looking for a healthcare transformation services organization? The Research & Marketing Strategies (RMS) Healthcare division specializes in assisting primary care physician practices in transforming to patient centered medical homes (PCMH)

  8. 5 Advantages to a Smaller Market Research Firm | Syracuse, NY

    Thinking about a career in market research? Here are 5 advantages to working for a smaller market research firm. Research & Marketing Strategies (RMS) is a market research firm in Syracuse, NY.

  9. A Glimpse into the Mind of CNY’s Holiday Shopper

    This blog post discusses shopper statistics for the 2011 holiday season in Central New York.

  10. The Referral Engine | Market Research Consultant in Syracuse, NY

    This blog post discusses the book The Referral Engine and how the author reinvents the customer decision making process and the AIDA model. RMS is a market research consultant in Syracuse, NY.

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