Gamification seems to be a hot new buzzword right now. It involves applying game design principles to non-game applications with the intent of making them more fun and attractive to users. Examples of gamification include the use of badges in Foursquare and the points systems of some customer loyalty programs. It is a very trendy Read more

Market research projects stand a better chance of success when you get off on the right foot. That’s why the Research & Marketing Strategies (RMS) Analytics team and other divisions at RMS make it standard to do some level of project kickoff meeting prior to the market research. This kickoff meeting can be handled over Read more

This blog post quickly discusses some different market research options for car dealerships such as market studies, mystery shopping, and site selection studies. RMS is a market research company located in Upstate NY.

Research & Marketing Strategies is a market research vendor in Upstate NY. One of the services we offer is a quick pulse telephone survey. This blog post answers the question – “what is a quick pulse telephone survey?”

The main reason for conducting customer satisfaction research is to improve your customers’ overall experience with your organization.  It is imperative that the research process lends itself to helping management make informed changes that will ultimately advance the process.  The research should not only be used as a safeguard against issues that might arise, but Read more

Research & Marketing Strategies (RMS), a market research company in Upstate NY, presented at the BizBuzz Social Media Conference in Liverpool on Tuesday at the Holiday Inn. This blog posts shows our B2B Small Business Blogging Basics presentation.

How to Attain Patient Centered Medical Home Recognition? This blog post offers some information to attain recognition by year’s end 2011 and beyond.

Most people know that the wording of a question on a survey can have an impact on the way respondents answer it. A less obvious, but potentially significant source of bias is the point in the survey instrument at which a question is asked. A good example of this issue is the problem of when Read more

On Tuesday, November 1st, the RMS Analytics team will be presenting at the second annual BizBuzz Social Media Conference at the Holiday Inn in Liverpool.  Our breakout session IV begins at 2:40 PM in Convention Center A. From the BizBuzz website:  “George will discuss his basic B2B strategies that drive market research business to his Read more

What is a market research dashboard? Think in terms of a dashboard on your vehicle and the dials you look at to keep it running at peak performance.  You inspect and maintain an automobile to ensure every part is properly contributing to the vehicle’s overall performance. A business needs this same attention to gauge its overall performance Read more