This blog post was written by our guest blogger Mark Dengler, Owner & President of RMS. Wouldn’t it be great if we could read our customers’ minds? Well, the next best thing is to conduct qualitative market research. Focus groups and In-depth Interviews (IDIs) open a window to help us gain detailed and in-depth information about Read more

We’ve all heard of the common term in market research called respondent fatigue.  This takes place in survey research when a respondent’s interest begins to wane and they lose focus in the survey.  Numerous studies have been done on this concept and appropriate measures are instituted in survey design to identify and prevent respondent fatigue.  Read more

Imagine you were going to going to open a business. Let’s say it’s a coffee shop that will try to attract college students and hip, young professionals. There’s an available retail space in a neighborhood that appears to have a lot of the target customers in it and the building looks nice enough. Is it Read more

In today’s social media world of Blogging, Facebook, Twitter, and LinkedIn (to name a few) it can be easy for your business to fall behind.  With local businesses all across Central New York adding Facebook pages and blogs to their advertising campaign, it can often seem overwhelming at times.  We talk to a lot of businesses in the Syracuse area Read more

We all know how important it is to keep in touch with your customer-base in order to make sure they are satisfied, to understand them better, to test interest of new ideas, and so on.  When conducting market research, there are quite a few advantages telephone surveying will provide over other methodologies (such as web surveys or mail surveys).  Read more

On several occasions over the last year, we in the Bunker have commented upon the ongoing Domino’s Pizza advertising campaign with regard to its foundation in market research. First, we offered praise to Domino’s for their willingness to act upon unflattering market research findings. Then, we became a little concerned when their spots strained credibility Read more

Research & Marketing Strategies (RMS) is your source for all of your NCQA and PCMH questions.  As part of our ongoing series of healthcare blog posts to educate our readers on new healthcare initiatives, today I took some time to conduct a short e-interview with Susan Maxsween, our Healthcare Transformation Manager at RMS.  Here is the Q&A: What Read more

With every passing day in the healthcare industry, patient satisfaction surveying is proving to be more and more commonplace.  With the increased importance of quality initiatives and reimbursement in the marketplace, both physician practices and hospitals are able to attain a positive return on investment (ROI) with this market research.  Improving the quality of care Read more

For an analyst, some market research projects end when the final report goes out the door. But there are other occasions when researchers are called upon to cap off the project with an in-person presentation of the findings to a group. Such presentations are a great way to present the findings in a more accessible, Read more

As we’ve mentioned before, one of the more preferred tasks we are assigned in our role here in the Bunker at Research & Marketing Strategies (RMS) is data analysis and reporting.  The day that the fieldwork wraps up for our online survey or telephone work is the time when we kick it in gear for Read more