This blog post was written by our guest blogger Mark Dengler, President and Owner of Research & Marketing Strategies (RMS), a market research agency in Upstate NY. Many firms today are grappling with two strategic decisions revolving around market research: 1)  Should we do market research? 2) If we do it, should we commission it through a Read more

A while back, we came across this video about writing a market research RFP: [youtube=http://www.youtube.com/watch?v=fh7U04rzz8M] Obviously, the video presents a worst-case scenario for comic effect, but frankly every point on there rang true with us and is something we had already encountered or might encounter in the future. The reason for this, we think, is NOT (as Read more

This blog post was written by our guest blogger, Susan Maxsween, Practice Transformation Manager, here at Research & Marketing Strategies (RMS). Not everyone likes to admit they need help. In fact, most people would rather dive headfirst into the unknown without a clue. This rings true both on the individual scale (such as the age-old Read more

Several days ago, I attended a very thought-provoking lecture called “Social Media: Beyond the Hype.” The lecturer was Robert Thompson, a renowned and often-cited professor at Syracuse University’s S.I. Newhouse School of Public Communications. If you follow stories about media and popular culture in outlets like the New York Times, NPR or CNN, there is Read more

One of the major challenges companies face is gaining an understanding of what drives a consumer to make a particular purchase.  Taking the necessary steps through market research to better understand shopper insights is one of the most important things a growing company (or any company for that matter) can do.  Ultimately the shopper’s decision Read more

This blog post was written by our guest blogger Mark Dengler, President and Owner of Research & Marketing Strategies (RMS) – a market research agency in Upstate NY.  This article was also featured in a prior edition of the RMS newsletter. Have you ever wondered, “Do I really understand how our customers perceive our company?  Read more

This is a post from our guest blogger Mark Dengler, President and Owner of Research & Marketing Strategies – a market research firm in Syracuse, NY. You’ve invested money into market research and the results are in. What’s the next step? Create a plan to put your results into action! All research is time bound Read more

What if I could tell you the general consensus of how respondents will answer questions in your survey, before you even fielded it?  It may sound crazy, but it’s true.  At times, the way a survey question is written has more impact on the data than the respondent’s opinion on the topic.  You wouldn’t think Read more

A couple of weeks ago, I was part of a conference call with a potential new client. At one point, one of the people on the other end of the call said, “Tell us why we should hire RMS over another research vendor?”    It’s rare that someone states the point so succinctly, but that Read more

I just wrapped up reading a book titled slide:ology written by Nancy Duarte.  As I’ve mentioned before numerous times on the Bunker Blog, my most enjoyable part of my work is creative design with regards to reporting.  Market research may be viewed as an uncreative and arithmetical career (let’s face it, sometimes it is) and Read more