When people think about market research, they often think of it in terms of an organization looking outside itself for insights into their customers or markets. That is a large part of it, but an often overlooked (and sometimes feared) application of market research involves turning the lens around and looking inside your own organization. Read more

Research & Marketing Strategies (RMS) is a market research firm and a CMS approved HCAHPS® and HH-CAHPS® Survey vendor. As of April 30th, 2010 there were only 41 approved organizations in the country (as listed on the CMS Website of Approved HCAHPS® vendors).  Benefits of Using RMS Healthcare as your Vendor Have you worked with other large national Read more

Market research and, ultimately, the success of a business both rely greatly on receiving honest feedback from customers.  If you were always told what you wanted to hear and that you were doing the right thing, rather than the truth, where would you be now?  Where would businesses be right now?  While this general question Read more

Ever had issues like these – projects riddled with poor response rates; screeners that disqualify nearly all potential respondents; respondents wondering why they are being contacted about something they are supposed to be familiar with?  Most likely anybody that has worked in market research has had some sort of experience with issues like this.   In Read more

Syracuse, NY has enjoyed a long history as one of the nation’s top test markets. The metropolitan area’s use by marketers as proving ground of eventual product success or failure has been well documented for decades. Products both famous and obscure, ranging from ice cream to alcoholic beverages to baby carrots have been tested in Syracuse Read more

This post was written by our Guest Blogger Susan Maxsween who is our Healthcare Transformation Manager at RMS. Nationally, healthcare delivery is undergoing significant change and reform.  Locally, individual practices are being asked to join this movement, with the expectation of creating  more effective provider communities that: Engages the patient, as a whole person, in Read more

Trying to locate a focus group facility in Upstate, NY? The RMS facility named QualiSight is located in Baldwinsville, just outside the heart of Syracuse, NY.  2010 wrapped up a busy year for QualiSight. We had clients visiting our facility from all over the country.  A few of our clients came from Columbus (OH), Waltham (MA), Fort Worth (TX), Read more

Those of us here in Bunker, always on the lookout for anything research-related, have taken note of a trend in television commercials. It seems that many commercials now feature focus groups as a setting. In some cases, the focus groups are fictional, as in these lighthearted spots for Pepsi Max and Snickers: [youtube=http://www.youtube.com/watch?v=KfmXYmoCElY] [youtube=http://www.youtube.com/watch?v=6e0Gsn4khss] In Read more

Many clients have their own market research department in-house, while others have gone through the process of selecting a market research supplier.  Depending on whether you are looking for a long-term retainer firm who works as your consultant or a short-term one project supplier, the process is usually the same.  You have to select a Read more

As a follow up to yesterday’s post on probability samples, I will be going over non-probability samples.   These methods don’t provide the same level of fair representation, but certainly serve their own purpose in the market research industry.  These types of samples lend themselves to preliminary forms of research, removing the need for them to Read more