I recently watched a webinar published by Snap Surveys, which was part of their 2013 Summer Camp series of training events available online. This particular presentation was developed by Steve Bax, managing director at Bax Interaction Limited. The title of his webinar was “Designing engaging questionnaires to deliver high response rates,” which, based on the Read more

“I’m on the do not call list.” A phrase our QualiSight on-site call center here in Syracuse, NY, hears sometimes from potential respondents over the phone. This phrase is often uttered even though Research & Marketing Strategies (RMS) is a full-service market research firm that conducts legit surveys, which makes our company exempt from the National Read more

This blog post was written by our guest blogger Paul Dybas, former Business Development Associate at Research & Marketing Strategies (RMS), a global market research firm located in Syracuse, NY. There are many market research firms to choose from that can help you with your project. At the initial Google search, the process of choosing one Read more

This blog post is a summary of a post project completed by Research & Marketing Strategies (RMS), a Girl Scout market research consultant located in Syracuse, NY. Background: A regional Girl Scouts organization was seeking to commission market research focused on the use and potential use of its camps and service centers. The market research was Read more

I’ve spent a few other blog posts discussing the book titled Secrets of a Master Moderator, written by Naomi Henderson from Riva Market Research & Training Institute. If you are just getting started with moderating qualitative research or you are well-experienced in the field, this book is worth a read as you are sure to Read more

Objectives: A global office furniture company partnered with Research & Marketing Strategies, Inc. (RMS) to gather feedback on  final design concepts relative to competitive task chairs and internal options, and to validate the design direction, feature set and product positioning for new seating. In addition to the main objective, the market research also covered topical areas such as the decision-making Read more

This article was recently featured in the April 2013 edition of Quirk’s Marketing Research Review. You can find the full article on Quirks.com/articles – ID 20090416. Thoroughbred Research Group and DataPrompt International assisted Quirk’s in authoring this article. The article discusses questions you should ask when selecting a telephone facility for your market research survey or recruiting Read more

In the recent wake (no pun intended) of Carnival Cruise Lines’ ship malfunctions and issues, the senior management at the company must be wondering what type of impact it will have on future business. The number of reported issues on cruise ships has grown to four in the past few months (beginning with Triumph then Read more

A common project that we often field for our clients here at Research & Marketing Strategies (RMS) is a brand equity survey, which is often called an image and awareness survey. Many businesses find it easier to survey their own customers because they have customer samples available (phone numbers, emails, etc.) but it’s often difficult Read more

This past Sunday, Feb. 3, 2013, marked the end of another NFL season and it was a day where a new World Champion was crowned. Albeit begrudgingly, the Baltimore Ravens beat the San Francisco 49ers 34-31, which ended the reign of my New York Giants as champions of the NFL. We’ve spent quite a few Read more