When I say the word scrum, you probably immediately think of a two piles of rugby players huddled together on a field. Although we’ve covered sports topics before on the RMS Bunker Blog, this post will not be one of those. Scrum is a term picking up steam across the world in all types of Read more

As Vance stated previously on LinkedIn, Syracuse gets a lot of publicity for its winter weather and college basketball, but it also has a long history of being one of the best test markets in the U.S. In fact, Syracuse has such a good reputation as a test market, he wrote about it through a Read more

Earlier this year, GreenBook put out its Research Industry Trends Report based on data it collected in the 4th quarter of 2012 (GRIT Winter 2013). The report is a terrific resource for market research suppliers and clients as well. Now, at year-end, we thought it might be worthwhile to look back at some predictions that Read more

As part of our final full staff meeting of 2013 at Research & Marketing Strategies, Inc. (RMS), a market research firm in Syracuse NY, I presented my Market Research Trends for 2014. Upcoming market research trends for the new year and beyond were categorized into three key perspectives: (1) What is driving the trends in Read more

In examining the significant trends in market research this year and going forward, perhaps the biggest trend is also the easiest to overlook: For the foreseeable future, the need for market research will grow and there will be more market researchers. A recent study from CareerBuilder and Economic Modeling Specialists International has projected “market research analysts and Read more

At Research & Marketing Strategies (RMS), due to the variety of different client projects we work on, we become part-time and even full-time industry experts in a lot of sectors. One of those full-time expert sectors would be healthcare. A growing sector of research for our company has become retail from shop-alongs to behavioral surveys to Read more

Online research panels have been around for a number of years now. During that time, they have become a widely used resource for survey projects, despite a number of limitations. (The Research Bunker Blog has recently discussed some of those limitations here and here.) At this point, panels have proven that they aren’t another technology Read more

As we all know, websites are an extremely important component to both the marketing and operations for any given company.  At this point having a website is unlikely to be a competitive advantage for most industries, but ensuring that your web presence is thoroughly optimized for its visitors may very well be.  Through secondary research we know Read more

For general quantitative research with a large scope, how likely are you to recommend online panel research to your clients and why or why not? I would definitely recommend the use of an online research panel for a large scope quantitative research study.  However, the scope of the research truly needs to be large. Online Read more

This article was featured in the latest edition of RMS News, written by Mark Dengler, President and CEO of Research & Marketing Strategies (RMS) in Baldwinsville, NY. We’re midway through the year – how’s your marketing plan working? The summer months are a time to re-charge. Often, this means re-examining and modifying your company’s marketing Read more