Those of us here in Bunker, always on the lookout for anything research-related, have taken note of a trend in television commercials. It seems that many commercials now feature focus groups as a setting. In some cases, the focus groups are fictional, as in these lighthearted spots for Pepsi Max and Snickers: [youtube=http://www.youtube.com/watch?v=KfmXYmoCElY] [youtube=http://www.youtube.com/watch?v=6e0Gsn4khss] In Read more

Chris examines how focus groups are used for exploratory purposes. He offers 6 reasons how focus group research can answer questions you might have about your business or your customers. Exploratory and qualitative research is a good first step when engaging a market research firm.

This blog post discusses why focus groups are still a necessary and integral part of the market research process as a whole. It also goes on to briefly list why clients enjoy conducting focus group research with consumers.

Research & Marketing Strategies, Inc., a market research company based outside Syracuse, NY, is partnering with a community college to host a series of virtual focus groups. These focus groups will discuss adult learners’ experiences while pursuing additional education. If you qualify, you will be part of a virtual group discussion with 8-10 of your Read more

The following blog post was written by Sara Cruz, Research Associate at RMS. First, let’s define what a focus group facility means. A typical focus group facility is a space consisting of a customized setting. One example would be a conference room, where an observation room is connected to the focus group setting by a one-way mirror. The one-way mirror allows Read more

To Get Answers, You Have to Ask Questions. Looking for meaningful and honest information about your consumers’ opinions, perceptions, and experiences? Look no further than Central New York’s premier research facility, RMS QualiSight. Focus groups are ideal for maximizing participant responsiveness and engaging group interaction. Gain perceptual information to validate, uncover, and help direct future activities. RMS Read more

This is Part 2 of our series on successful focus group implementation. Review Part 1 tips here. Moderating Approach The skill of the moderator can make or break the focus group. It’s best to hire a professional who has experience managing the dynamics of a focus group. It’s not uncommon for discussions to go off Read more

Focus groups are an insightful research option for businesses embarking on the exploratory phase of a project. Implementation of a focus group requires a moderator with the skill necessary to obtain rich data that will allow the client to take the next step in their project. Below are tips for conducting a successful focus group. Read more

Research & Marketing Strategies, Inc. (RMS) offers a focus group facility and is also a full-service market research firm in Syracuse NY. The focus group facility named QualiSight is located on-site is  and is currently the only focus group facility available for qualitative research rentals in the Central New York area. For more information on how to Read more

RMS QualiSight is the only focus group facility in the Syracuse area. The RMS QualiSight focus group facility is located in Syracuse, NY. It offers the convenience of many nearby hotels, restaurants, and local area attractions. The focus group facility is located in Baldwinsville, NY – just outside of the city of Syracuse. Due to Read more