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  1. RMS Scale Week 2010 | 6 Simple Tips For Using Rating Scales

    It’s the final day of Scale Week and what better than to give you 6 tips on what else? Scales.

  2. RMS Scale Week 2010 | Scaling Mistakes & What Not To Do

    Today, we put together some scaling errors and ways in which scales should not be used. These problems can lead to biased results, unintentional participant error and/or improper analysis.

  3. RMS Scale Week 2010 | Likert Scale – Market Research

    It’s Day 3 of Scale Week and this post discusses the most popular scale used in Market Research – the Likert Scale. It’s the Great White of all things scales.

  4. RMS Scale Week 2010 | Semantic Differential – Market Research

    The Bunker takes a look at Semantic Differential Scaling on Day 2 of Scale Week. Semantic Differential Scaling tests attitudes between two adjectives.

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