Gamification seems to be a hot new buzzword right now. It involves applying game design principles to non-game applications with the intent of making them more fun and attractive to users. Examples of gamification include the use of badges in Foursquare and the points systems of some customer loyalty programs. It is a very trendy Read more

Most people know that the wording of a question on a survey can have an impact on the way respondents answer it. A less obvious, but potentially significant source of bias is the point in the survey instrument at which a question is asked. A good example of this issue is the problem of when Read more

When people think of your company, what image comes to their mind?  Many people think of branding as simply a logo or the company name, but the fundamental nature of a brand is to create an identity for your company – that people can identify with.  This includes the image you create for all aspects Read more

Customer satisfaction research is one of the most basic forms of market research.  It’s a course of research that virtually all businesses have considered, and in a lot of cases implemented.  Customer satisfaction surveying is a linchpin in process improvement, offers a portal to customer feedback, and is used to evaluate products and services.  Yet there are many Read more

As a marketing research and marketing consultant in Syracuse, NY – Research & Marketing Strategies (RMS) speaks with a lot of clients about their needs.  Sometimes clients come to us knowing they need to do some type of marketing research, but don’t know where to start.  Other times clients come to us having already started Read more

The Bunker welcomes guest blogger Susan Maxsween in this post. In this blog post she discusses the impact of Patient-Centered Medical Homes (PCMH) and it’s relationship to NCQA.

It’s the final day of Scale Week and what better than to give you 6 tips on what else? Scales.

Today, we put together some scaling errors and ways in which scales should not be used. These problems can lead to biased results, unintentional participant error and/or improper analysis.

It’s Day 3 of Scale Week and this post discusses the most popular scale used in Market Research – the Likert Scale. It’s the Great White of all things scales.

The Bunker takes a look at Semantic Differential Scaling on Day 2 of Scale Week. Semantic Differential Scaling tests attitudes between two adjectives.