Today, we put together some scaling errors and ways in which scales should not be used. These problems can lead to biased results, unintentional participant error and/or improper analysis.
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RMS Scale Week 2010 | Scaling Mistakes & What Not To Do
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RMS Scale Week 2010 | Likert Scale – Market Research
It’s Day 3 of Scale Week and this post discusses the most popular scale used in Market Research – the Likert Scale. It’s the Great White of all things scales.
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RMS Scale Week 2010 | Semantic Differential – Market Research
The Bunker takes a look at Semantic Differential Scaling on Day 2 of Scale Week. Semantic Differential Scaling tests attitudes between two adjectives.
