This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: A school transportation organization recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct sales strategy research. The client wanted to better understand customer satisfaction and perception of services provided by the organization. The market research Read more

The following post was written by Maggy Stewart, Graphic Designer and Marketing Coordinator at RMS. It’s a common question, we hear it all the time from clients: how do we market to (and actually captivate) millennials – the now largest generation in the U.S. workforce? Stumble upon any informative, well known business website today and you’re bound to Read more

This blog post was written by our guest blogger Megan O’Donnell, Manager at Research & Marketing Strategies, Inc. (RMS) – Healthcare Division. So your organization is conducting surveys of your patients to measure their experience with your practice. Now what? Using the information from the CAHPS®1 Clinician & Group Survey (CG-CAHPS) can help your practice improve the quality of experiences Read more

When I say the word scrum, you probably immediately think of a two piles of rugby players huddled together on a field. Although we’ve covered sports topics before on the RMS Bunker Blog, this post will not be one of those. Scrum is a term picking up steam across the world in all types of Read more

This blog post was written by our guest bloggers from the RMS Healthcare Transformation Team. Measuring patient experience is a growing trend in healthcare and a pivotal element in providing quality patient care.  Although it has been federally mandated for hospitals and home health agencies for a number of years, the Centers for Medicare and Read more

This blog was written by our guest bloggers Susan Maxsween, Director of RMS Healthcare – Practice Transformation, Karen Joncas, Healthcare Transformation Coordinator, and Al Tripodi, Healthcare Administrative Assistant. RMS Healthcare salutes specialty care practices for adopting the recently launched medical home concept as “neighbors” of primary care practices in providing quality patient care. On March Read more

This article was featured in the latest edition of the RMS Quality Care Courier newsletter. Accountable Care Organizations (ACOs) are popping up nationwide. There are 67 Medicare ACOs in 29 states from coast to coast. In addition to ACOs participating in Medicare programs, there are other programs being organized by states and payers that have Read more

This past Sunday, Feb. 3, 2013, marked the end of another NFL season and it was a day where a new World Champion was crowned. Albeit begrudgingly, the Baltimore Ravens beat the San Francisco 49ers 34-31, which ended the reign of my New York Giants as champions of the NFL. We’ve spent quite a few Read more

I came across a video the other day in my Twitter feed for #SmallBiz, which answered the question: “How important is market research?” The video was featured in the Small Business 911 show on MSNBC. In it, Stella Grizont, founder of Woopaah, discusses the positive impacts market research can have on a small business. “If Read more

There is a certain irony when it comes to young adult Americans when it comes to market research: No generation in history has ever been as constantly plugged in to personal communication options, yet they are one of the hardest groups for survey researchers to reach. For decades, telephone surveys were a reliable way to Read more