This Bunker Blog post lists some of the benefits of doing qualitative research, in particular in-depth interviews (IDIs).

This blog post discusses why focus groups are still a necessary and integral part of the market research process as a whole. It also goes on to briefly list why clients enjoy conducting focus group research with consumers.

Looking for your HH-CAHPS vendor in NY or HCAHPS vendor in NY? Look no further than Research & Marketing Strategies (RMS) located in Central NY. We will handle all of your HH-CAHPS and HCHAPS vendor needs.

This article gives an overview of the major impact telephone experiences has on customer satisfaction and how RMS detailed similar findings in other market research projects.

RMS has recently added a new Twitter account.

Looking for mystery shopping services in Central NY? RMS offers a full range of market research services including mystery shopping. This post discusses a little bit about how it works and why it is a growing trend in the industry.

This Bunker Blog post discusses the reason why 400 completes is such a common theme in market research.

A recap of a blog post from Relevant Insights that discusses how to make the most of market research if you have budget limitations.

Creating a strategic plan is only the beginning of the real work of strategic planning.

This post quickly overviews some major product launches that flopped once they hit the market – all of which could have been avoided with some timely and sound market research.