The truth is, you are completely capable of conducting your own market research in-house. For example, if you have questions regarding your company’s image, products or services, you could create a survey and email the survey to your current client list requesting they participate. If you are curious about a new product or service you Read more
Tag Archives: Customer Satisfaction Research
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5 Reasons You Should Hire a Professional Market Research Firm Instead of Conducting Market Research In-House
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Member Preferences Research—Case Study
This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). A local casino recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct member preferences research. The casino wanted to better understand its members perception of the brand, member benefits, identify casino member reward preferences, and Read more
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Client Experience Research — Case Study
This following blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). An insurance brokerage and benefits firm recently partnered with RMS to conduct client experience research. The client wanted to better understand their client experiences, interests, and preferences in order to provide better service, understand their brand, Read more
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Transportation Client Satisfaction—Case Study
This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: A school transportation organization recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct sales strategy research. The client wanted to better understand customer satisfaction and perception of services provided by the organization. The market research Read more
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Dodge the Dog Daze of Summer
The following post was written by Mark Dengler, President at RMS. As summer starts to wind down, I trust that folks are enjoying the sunny and hot weather. However, don’t be fooled by these hazy days. Companies can’t afford to be lazy. Summer is actually an excellent time to work on relationship marketing strategies with existing Read more
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K-12 Client Satisfaction Case Study
This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: An organization that provides services to K-12 school districts recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct a customer satisfaction survey. The client wanted to better understand satisfaction and perception of services provided by Read more
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Customer Satisfaction Research Case Study
This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: Onondaga County Water Authority (OCWA) partnered with Research & Marketing Strategies, Inc. (RMS) to conduct a study regarding its current satisfaction, loyalty, image, and needs among customers. The client wanted to better understand key drivers of customer satisfaction Read more
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Are my Customers Satisfied? | 5 Steps to Find out Using Market Research
One of the most common uses of market research and surveys is for customer satisfaction or customer loyalty research. It’s often the type of project that new clients to Research & Marketing Strategies (RMS) will “dip their toes” into to test the value and ROI of market research. Using market research to find out if Read more
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Four Customer Satisfaction Research Tips | Generating Actionable Feedback
The main reason for conducting customer satisfaction research is to improve your customers’ overall experience with your organization. It is imperative that the research process lends itself to helping management make informed changes that will ultimately advance the process. The research should not only be used as a safeguard against issues that might arise, but Read more