A common engagement at RMS is conducting feasibility studies in which we work with clients to explore new business opportunities or enhance existing operations. The primary purpose of a feasibility study is to understand the market and determine whether enough demand exists to make a given venture successful—which typically translates to the client “will the Read more
Tag Archives: Feasibility Study
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This blog post was written by our guest blogger Mark Dengler, President and Owner of Research & Marketing Strategies, Inc. (RMS), a market research consulting firm located in Upstate NY. RMS is currently celebrating its 10th year in business. Let’s say you’re developing a new product, service, location or program. Before you delve too deeply, Read more
Our guest blogger Brian discusses Senior Living Market Assessments and the Role in Consumer-Driven Research.
Vance takes some time here in this post to describe why colleges and universities are doing more market research these days, and the different types of studies they undertake.