We recently conducted a 2016 election survey amongst our RMS ViewPoint Research Panel, as well as Central New York residents. Respondents were not asked who they would be voting for, however, they were asked about their overall impression of the elections. Below is a summary of some of the results. RMS is a full-service market Read more

How to Manage a Consumer Research Panel Step #3: Growth This post is the third in a series revealing the secrets of how RMS has had success with panel management. The first post discussed the importance of welcome calls, and the second post described quality control measures. This blog post will provide information on research Read more

How to Manage a Consumer Research Panel Step #1: Welcome Calls A few years ago, Research & Marketing Strategies, Inc. (RMS) created the RMS ViewPoint Research Panel, which now consists of thousands of consumers, just like you, who get the opportunity to be rewarded for sharing their thoughts and opinions! Research panels allow RMS to Read more

Previously, I discussed what I’ve learned from my time with RMS thus far as the ViewPoint Panel Coordinator. However, I did not discuss how much I’ve learned about research panels. In college, research panels are not discussed in detail, but through my time at RMS, I’ve learned that panels are an integral part of the Read more

This article was featured in the latest edition of the Baldwinsville Messenger Our Town edition. It was written by our Communications Coordinator Lori Lichorobiec of Research & Marketing Strategies (RMS). As the holiday shopping season approaches, momentum is high as eager shoppers gear up to take advantage of the holiday sales and be the first in Read more