Here is a quick post on our company Research & Marketing Strategies, Inc. (RMS). We are a local market research company located in Syracuse, NY. The blog post discusses our industries of focus, capabilities, and mission statement.

Guest blogger Brian Jones gives his take on the strategic planning process and how market research can support your needs. Discussing the when, why, what, and how of good strategic planning.

Chris examines how focus groups are used for exploratory purposes. He offers 6 reasons how focus group research can answer questions you might have about your business or your customers. Exploratory and qualitative research is a good first step when engaging a market research firm.

The Bunker discusses customer loyalty and why you should measure it with market research. Satisfied customers are more loyal, they buy more frequently, they are less price sensitive, and they offer good word of mouth. If you choose to do any market research whatsoever, choose to at least measure your customer satisfaction.

The Bunker gives you 4 benefits of mixed mode research: (1) increasing response rates; (2) gaining more reach; (3) slashing the budget; and (4) speeding up the fieldwork.

The RMS Bunker Blog celebrates Halloween with some scary market research nightmares that keep us up at night. Read this post for 5 situations sure to make you tremble.

Case Study 3: The Bunker discusses how patient satisfaction surveys impact our healthcare clients.

The RMS Bunker gives you 5 things to think about when writing your next market research report.

This blog post discusses several tips about recruiting for qualitative market research projects. The same tips we utilize at our QualiSight Focus Group Facility in Upstate, NY.

At the local Wegmans, here in Syracuse, shoppers may have noticed a new style of packaging for baby carrots. The carrots appear in packaging that resembles a potato chip bag, complete with attractive images and colors. Syracuse and Cincinnati were picked as test markets to roll out a re-branding campaign for baby-carrots launched by the carrot industry.