And 3 easy ways to fix them for enhanced customer experience & brand engagement. The following blog post was written by Maggy Stewart, Graphic Designer & Marketing Coordinator at RMS. It happens every day and most of us, as ever-evolving consumers, are so used to it that we think nothing of it. After you hit Read more

3 ways to get customers on board with your brand. The following blog post was written by Maggy Stewart, Graphic Designer & Marketing Coordinator at RMS. How important do you think it is to make your customers happy and keep them coming back for more? Your answer to that question is the answer to how important Read more

The following blog post was written by Christine Benn, Business Development Coordinator at RMS. In a world where we seem to be inundated with surveys (like receipt surveys and purchase experience emails), which ones are worth filling out? Believe it or not, your healthcare provider’s patient satisfaction survey is one survey that’s well worth your Read more

The following blog post was written by Mark Dengler, President & Owner of RMS. One of today’s popular business approaches is known as “agile management.” Under this business method there is a keen focus on short development cycles, continuous improvement, product scope flexibility and work team input. RMS continues to see our clients looking for Read more

The following blog post was written by Maggy Stewart, Graphic Designer & Marketing Coordinator at RMS. A new year means a new opportunity to rejuvenate your content marketing strategy. At its most basic, content marketing is an outline that answers the ‘how’ and ‘why’ of your brand’s mission and content. Meant to guide your approach and Read more

The following blog post & infographic was written & designed by Maggy Stewart, Graphic Designer & Marketing Coordinator at RMS. View the infographic here According to a recent poll of Central New York residents conducted by Research & Marketing Strategies, Inc. (RMS) using the RMS ViewPoint panel, the majority (59 percent) of respondents voted Turning Read more

The following post was written by Maggy Stewart, Graphic Designer & Marketing Coordinator at RMS. View the infographic here. Picking up ‘Great’ vibrations: majority of Central New Yorkers enjoyed the new layout and are most excited for The Beach Boys—and (gasp) there’s a new favorite food, RMS NY State Fair survey shows. According to a Read more

The following blog post was written by Maggy Stewart, Graphic Designer & Marketing Coordinator at RMS. Years ago, customer service got a little shifty. It wasn’t uncommon that you found yourself trying to communicate your billing issues via keypad and automated telephone systems. It also wasn’t uncommon to find yourself treated as just another number Read more

In the world of market research, new approaches and strategies are being developed rapidly. One of the ways we like to stay smart on industry trends is by reviewing the GreenBook Research Industry Trends (GRIT) Report. Below are a few tidbits from the Q3 and Q4 report, which we found particularly insightful. Mobile Surveys Are Read more

This blog post was written by Erica Winters, Sr. Research Analyst & Social Media Strategist, and is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: A national retailer recently partnered with RMS to conduct consumer usage research. The client wanted to better understand consumer perceptions, receipt, use, and sales Read more