Are you looking for a focus group facility in Syracuse NY?  QualiSight is located just outside the heart of Syracuse, NY and is conveniently located in the town of Baldwinsville, NY – home of Research & Marketing Strategies (RMS). QualiSight offers our focus group clients a number of amenities including a private kitchen/conference room, a focus group Read more

This post was written by our guest blogger Erin Wisneski, Communications Coordinator at Research & Marketing Strategies (RMS), which offers healthcare transformation services across the country. RMS Healthcare’s momentum continues to increase in its 10th year and May 5th marks the research firm’s significant anniversary. As RMS celebrates its 10th year in business, the firm Read more

This post was written by our guest blogger Mark Dengler, President of Research & Marketing Strategies, Inc. – a market research firm in Upstate NY. Whether hospitality, healthcare or retail, successful businesses excel by distinguishing themselves from the competition. For example, in Central and Western New York, Wegmans is considered the gold standard of grocery Read more

A market research proposal is something that Research & Marketing Strategies (RMS)  deals with on a daily basis.  Market research proposals are either created in response to a specific RFP process or requested directly from a prospective client.  Because many of our clients we work with in the healthcare, higher education, and the financial industries Read more

This blog post was written by our guest blogger Mark Dengler, President and Owner of Research & Marketing Strategies (RMS), a market research company in Upstate NY. In order to successfully serve customers, businesses must have an acute understanding of customers’ needs. Using market research and conducting a Customer Needs Assessment shows customers you are Read more

This blog post was written by our guest blogger Mark Dengler, President & Owner of Research & Marketing Strategies (RMS) in Baldwinsville, NY. Surveys are a great way to get feedback from customers and one of the three most common modes of conducting a survey is via the telephone. However, statistics show a continuing trend Read more

Background: A major bank in New York State partnered with Research & Marketing Strategies (RMS) to understand the awareness of one specific under-performing bank branch compared to competitive banks and credit unions in the market area as well as identify why local residents may not be choosing the branch for their business.  Specific objectives of the market research Read more

There are many crucial aspects to a good qualitative research project, including the moderator’s guide, design of the participation packet, and even the report that is delivered afterwards.  But all of those pieces of the qualitative puzzle are insignificant unless you can actually get a fair number of participants to show up for the focus groups and/or interviews. Read more

It wasn’t all that long ago at all – maybe 10 or 12 years – that you couldn’t assume with any certainty that a person had access to e-mail.  The medium was still fairly new and not everyone had adopted it yet. With that in mind, it is a testament to how fast technology moves that we can now Read more

Background: A college in New York State partnered with Research & Marketing Strategies (RMS) to understand and substantiate the need for a proposed Master’s program in a specific Liberal Arts track.  The market research aimed to analyze the occupational forecast to determine if it demonstrated significant need for the Master’s program and if that need for the Read more