Category Archives: Customer & Employee Satisfaction

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  1. 3 Client Frustrations with Market Research Vendors

    Research & Marketing Strategies (RMS) is a market research vendor in Syracuse, NY. Our company strives to mitigate any predisposed client frustrations they might have with market research. Many of our clients come to us with past experience with other market research vendors and they tell our team that we are better than the rest. Read more

  2. 5 Tips to Improve the Effectiveness of Your Employees

    This article was featured in the Winter 2013/2014 edition of RMS News – a publication of Research & Marketing Strategies, Inc. (RMS). Here are five tips and tricks to having more effective employees in 2014: (1) Right Roles for the Right People – Understanding your employee’s strengths and weaknesses, and likes and dislikes can go a long way in employee Read more

  3. Best Places to Work | Employee Survey Case Study

    Background: In 2013, BizEventz, the Central New York Business Journal (CNYBJ), and AmeriCU Credit Union partnered with Research & Marketing Strategies Inc. (RMS) to conduct the CNY’s Best Places to Work survey. The study identified and recognized the best places of employment in Central New York (based upon the RMS employee survey instrument). The RMS tool Read more

  4. Employee Survey Vendor | EmPulse with RMS

    This blog post was written by our guest blogger, Marc Bovenzi, Business Development Associate at Research & Marketing Strategies (RMS), an employee survey vendor. All companies want their employees to be productive, work well with customers, work well with each other, and to do excellent work, but figuring out ways to improve in all of Read more

  5. Credit Union: Measuring the Member Experience—Case Study

    Background: A credit union located in the Northeast wanted to better understand in-branch member experiences at its multiple branch locations. The client partnered with Research & Marketing Strategies (RMS) to conduct market research to help address these objectives and other secondary objectives. The market research was targeted to help the client better understand staff members’ abilities Read more

  6. Hospitality Employee Satisfaction Survey—Case Study

    Objective: A hospitality client with hotels across the country wanted to measure satisfaction, loyalty and unmet needs as well as obtain feedback from hundreds of employees at a number of hotel properties using primary research. The survey included all departments: front desk, operations, sales, banquet, administrative and housekeeping. The research effort was aimed to identify areas where Read more

  7. Employee Satisfaction Survey—Case Study

    Background: For this study, RMS was engaged to conduct a survey among a healthcare facility’s employees to obtain primary research information regarding its employees’ satisfaction, loyalty and unmet needs. The objectives of the market research included measuring employee perception and satisfaction around several changes regarding policy and scheduling. The client also wanted to identify areas of dissatisfaction Read more

  8. Satisfaction Survey Vendor | RMS News Summer 2012

    This blog post was written by our guest blogger Mark Dengler, President and Owner of Research & Marketing Strategies (RMS), a market research firm in Syracuse NY. This article was also featured in summer edition of RMS News. Stopping for a bite to eat, picking up a prescription, going shopping – consumers engaged in these activities have seen Read more

  9. Customer Needs Assessment | Market Research Company Upstate NY

    This blog post was written by our guest blogger Mark Dengler, President and Owner of Research & Marketing Strategies (RMS), a market research company in Upstate NY. In order to successfully serve customers, businesses must have an acute understanding of customers’ needs. Using market research and conducting a Customer Needs Assessment shows customers you are Read more

  10. Key Market Research Takeaways from Raving Fans | Part 2

    This is part 2 of this series which discusses the market research implications from a few good takeaways from the book Raving Fans, written by Ken Blanchard.

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