Category Archives: Customer & Employee Satisfaction

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  1. Employee Survey Vendor | EmPulse with RMS

    This blog post was written by our guest blogger, Marc Bovenzi, Business Development Associate at Research & Marketing Strategies (RMS), an employee survey vendor. All companies want their employees to be productive, work well with customers, work well with each other, and to do excellent work, but figuring out ways to improve in all of Read more

  2. Credit Union: Measuring the Member Experience—Case Study

    Background: A credit union located in the Northeast wanted to better understand in-branch member experiences at its multiple branch locations. The client partnered with Research & Marketing Strategies (RMS) to conduct market research to help address these objectives and other secondary objectives. The market research was targeted to help the client better understand staff members’ abilities Read more

  3. Hospitality Employee Satisfaction Survey—Case Study

    Objective: A hospitality client with hotels across the country wanted to measure satisfaction, loyalty and unmet needs as well as obtain feedback from hundreds of employees at a number of hotel properties using primary research. The survey included all departments: front desk, operations, sales, banquet, administrative and housekeeping. The research effort was aimed to identify areas where Read more

  4. Employee Satisfaction Survey—Case Study

    Background: For this study, RMS was engaged to conduct a survey among a healthcare facility’s employees to obtain primary research information regarding its employees’ satisfaction, loyalty and unmet needs. The objectives of the market research included measuring employee perception and satisfaction around several changes regarding policy and scheduling. The client also wanted to identify areas of dissatisfaction Read more

  5. Satisfaction Survey Vendor | RMS News Summer 2012

    This blog post was written by our guest blogger Mark Dengler, President and Owner of Research & Marketing Strategies (RMS), a market research firm in Syracuse NY. This article was also featured in summer edition of RMS News. Stopping for a bite to eat, picking up a prescription, going shopping – consumers engaged in these activities have seen Read more

  6. Customer Needs Assessment | Market Research Company Upstate NY

    This blog post was written by our guest blogger Mark Dengler, President and Owner of Research & Marketing Strategies (RMS), a market research company in Upstate NY. In order to successfully serve customers, businesses must have an acute understanding of customers’ needs. Using market research and conducting a Customer Needs Assessment shows customers you are Read more

  7. Key Market Research Takeaways from Raving Fans | Part 2

    This is part 2 of this series which discusses the market research implications from a few good takeaways from the book Raving Fans, written by Ken Blanchard.

  8. Key Market Research Takeaways from Raving Fans | Part 1

    This is part 1 of a series which discusses key takeaways from Raving Fans and their implications on the market research industry.

  9. Four Customer Satisfaction Research Tips | Generating Actionable Feedback

    The main reason for conducting customer satisfaction research is to improve your customers’ overall experience with your organization.  It is imperative that the research process lends itself to helping management make informed changes that will ultimately advance the process.  The research should not only be used as a safeguard against issues that might arise, but Read more

  10. RMS Newsletter Article: Measuring Customer Experience

    This article is taken from the October 2011 edition of the RMS Newsletter. Customers have always been the backbone of any successful business. Therefore, it makes sense that a business should ensure its customers’ happiness. After all, happy customers supply repeat business, greater opportunities for cross and up-selling, word of mouth recommendations, as well as Read more

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