As I approached the summer before my senior year at Oswego State, I received an opportunity to intern at Research & Marketing Strategies, Inc. (RMS). At Oswego State I am working towards a degree in public relations with a minor in business administration. As the ViewPoint panel coordinator at RMS, I am able to blend my Read more

The RMS Analytics Division works with two very different audiences and it is imperative that it tailors each message accordingly. One audience is businesses, which need clear-cut professional messages. Our Analytics Division provides tailored market research and consulting in various industries such as healthcare, education, financial services, manufacturing, and others. Another audience is ViewPoint members, which Read more

Research panels have grown immensely over the past decade due to a number of factors. The major driving force behind research panels coincides with the industry’s switch to electronic and mobile platforms, coupled with the dwindling effectiveness of telephone surveying. Conducting research with panel respondents that have opted-into continued participation in research provides end-clients with Read more

I’m always thinking about market research, even when I’m on vacation. During my most recent vacation, I wound up thinking about it a lot. Last week, my family and I visited the Walt Disney World Resort in Orlando, Florida.  During our stay, I noticed that the Disney Research team had a very strong contingent of Read more

One option that Research & Marketing Strategies (RMS) has been offering to clients more frequently is access to data portals.  These data portals allow our clients to access survey results in real-time.  This is particularly useful to clients who are conducting ongoing or longitudinal studies.  The portals allow our clients to access data at any point Read more

Mark Dengler, president of Research & Marketing Strategies, Inc. (RMS), prepared this article. RMS is a full service marketing and market research firm located in Syracuse, New York. Far too often in today’s business environment, companies conduct marketing activities that are not effective and do not provide the expected return on investment (ROI). Management is not Read more

This blog post was written by our guest blogger Mark Dengler, President of Research & Marketing Strategies (RMS). Market Research – You want to do it, but are scared off by the price. So here you are, considering do-it-yourself (DIY) research. Let me caution you. While DIY may be great for home or garden projects, it Read more

Intercept surveys/interviews can be a great method for obtaining data for a research project. On-site interviews are one of the best choices when you need top-of-mind feedback or need to speak to an audience that visited a specific location. We’re currently in the process of conducting multiple projects that have an intercept interview component, so we Read more

This blog post is a summary of a recent panel survey project managed by Research & Marketing Strategies (RMS) which donated its staff’s time and service’s to the Rescue Mission. Background: Research & Marketing Strategies (RMS) recently partnered with the Rescue Mission to conduct market research. This market research was done in-kind as a donation of Read more

This article was written by our guest blogger Marc Bovenzi, Business Development Associate at Research & Marketing Strategies (RMS). Marc recently registered for a Greenbook webinar titled “Research Industry Trends: Current Wave of Change and What’s to Come”. It was held on Thursday, February 6th at 12:00 PM EST. Below is his recap of some Read more