The following blog post was written by Meghan House, CAHPS Associate at RMS. A Telephone Survey Associate (TSA) is a fundamental part of any Call Center. From customer satisfaction to business lead qualification, a TSA is the face, or rather the voice, of the company. They are the persona that is portrayed each time someone is Read more

This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: In Spring 2015, a global manufacturing company partnered with Research and Marketing Strategies, Inc. (RMS) to conduct a B2B telephone survey with decision makers and buyers of their products. The client wanted to better understand the customer Read more

At RMS, we define business-to-business (B2B) lead qualification as the process of ascertaining the level of interest a contact database has for our clients’ products or services. As part of B2B lead qualification projects, we rank each prospect’s level of interest to determine their likelihood of making a purchase in the near future.  There are Read more

This was a recent publication in the local Baldwinsville Messenger newspaper which discusses the effort at RMS to build a comprehensive in-house panel to serve local clients, clients in Upstate NY, and beyond.

This post was written by our guest blogger Erin Wisneski, Communications Coordinator at Research & Marketing Strategies (RMS) – a market research agency in Syracuse, NY. Since the recession hit at the start of this decade, many companies have downsized, outsourcing various department functions, especially those which traditionally require extensive staffing and intensive management. Enter Read more

Research & Marketing Strategies, Inc. (RMS), a full service market research firm, recently expanded its call center, which offers inbound and outbound communication services to companies seeking to outsource various department functions, especially those which traditionally require extensive staffing and intensive management. “We offer multiple businesses inbound calling services, reducing the amount of downtime and Read more

This blog post was written by our guest blogger Mark Dengler, President and Owner of Research & Marketing Strategies (RMS) – a market research agency in Upstate NY.  This article was also featured in a prior edition of the RMS newsletter. Have you ever wondered, “Do I really understand how our customers perceive our company?  Read more