Tag Archives: Higher Ed

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  1. The Age of Digital Learning in Higher Education

    In recent years, we’ve seen an expanding popularity in digital education options provided in higher education. This growth is due in part to increasing interest among students, as well as skyrocketing tuition prices, and declining enrollment in traditional higher education academic programs. Declining state financial support has put a larger strain on institutions, playing a Read more

  2. Adult Learner Program Interest – Higher Education Case Study

    This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS).  Background: A community college in New York State partnered with Research & Marketing Strategies, Inc. (RMS) to conduct a study regarding adult learner program interest and geographic preference for one of the institutions two locations. The client wanted to Read more

  3. Trends in Higher Education

    Now that we’re settling into the first quarter of 2016, we are setting our sights on identifying industry trends to determine client priorities for the year ahead.  In working with our growing roster of higher education clients, our team has noticed a shift in the education landscape towards revitalization and streamlining strategies to accommodate the Read more

  4. Higher Education Satellite Location Feasibility | Case Study

    This blog post is a summary of a recent higher education project completed by Research & Marketing Strategies, Inc. (RMS). Background: In Spring 2015, a New York State higher education institution partnered with Research and Marketing Strategies, Inc. (RMS) to conduct a feasibility study to determine whether enrollment demand supports the development of (a) satellite education Read more

  5. Higher Education Brand Awareness and Marketplace Positioning

    It’s that time of year again, students and professors are getting settled in to a new semester of college, and administrators are coming up with solutions to help their institution stay ahead of the competitive curve. Standing out among the crowd is a constant struggle for many institutions that are grappling with recent trends – Read more

  6. Trending in Higher Education: A Boom in Online Academic Programming Interest

    Post-secondary online academic offerings are certainly not a new concept. The topic has, however, crossed our radar more frequently over the last year than in the past. With college enrollment numbers on the decline, administrators are angling for ways to combat rising costs and garner renewed interest among prospective populations. It’s no secret that the Read more

  7. Higher Education Program Feasibility | Case Study

    This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS).  Background: A State University of New York College partnered with Research & Marketing Strategies, Inc. (RMS) to conduct a program feasibility study. The college wanted to better understand the competitive landscape, occupational supply and demand, and potential learner interest Read more

  8. Conducting a Higher Education Program Feasibility Study: 5 Things To Consider

      As budgets become increasingly strained with every passing year, higher education institutions are turning to market research firms to investigate the viability of their current and potential academic programs. Many institutions require feasibility research as part of the program approval process, and for good reason. At RMS, we routinely conduct these studies, and have Read more

  9. Enrollment Research Case Study | Market Research Firm Upstate NY

    The following blog post is a summary of a market research project conducted recently by Research & Marketing Strategies (RMS) – a market research firm in Upstate NY. Background: A college was interested in learning the degree to which its inquiry and enrollment process for continuing education students was a barrier to their enrollment growth. (It Read more

  10. What is Secondary Research? | Case Study on Higher Ed

    What is secondary research? According to our friends at GMI, secondary research is the analysis of research that had been collected at an earlier time (for reasons unrelated to the current project) that can be applied to a study in progress. Secondary market research can be an excellent tool for decision-making and identifying future trends. Furthermore, using secondary market Read more

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