Most people know that the wording of a question on a survey can have an impact on the way respondents answer it. A less obvious, but potentially significant source of bias is the point in the survey instrument at which a question is asked. A good example of this issue is the problem of when Read more

On Tuesday, November 1st, the RMS Analytics team will be presenting at the second annual BizBuzz Social Media Conference at the Holiday Inn in Liverpool.  Our breakout session IV begins at 2:40 PM in Convention Center A. From the BizBuzz website:  “George will discuss his basic B2B strategies that drive market research business to his Read more

What is a market research dashboard? Think in terms of a dashboard on your vehicle and the dials you look at to keep it running at peak performance.  You inspect and maintain an automobile to ensure every part is properly contributing to the vehicle’s overall performance. A business needs this same attention to gauge its overall performance Read more

This article is taken from the October 2011 edition of the RMS Newsletter. Customers have always been the backbone of any successful business. Therefore, it makes sense that a business should ensure its customers’ happiness. After all, happy customers supply repeat business, greater opportunities for cross and up-selling, word of mouth recommendations, as well as Read more

The RMS Bunker Blog was recently added to the Market Research Blogs page on Quirk’s.com.  Quirk’s has always been a favorite source for us Bunker authors.  A quick visit to Quirk’s.com or a flip through their magazine is a sure-fire way to spark ideas for future blog posts.  The market research blogs webpage offers a comprehensive list Read more

I recently came across an article in the latest edition of Quirk’s titled “A Systematic Method for Checking Online Questionnaires” written by Jerry Arbittier of SurveyHealthCare.  Read it here.  He discussed the importance of testing your online survey before launch, which we have covered before here in the Bunker with this post.  The article offers six quality Read more

When it comes to improving your HCAHPS® scores, you may not know where to start.  Or maybe you are a hospital who scores very well in specific survey composites such as Responsiveness of Hospital Staff or Nurse Communications but you cannot figure out why your recent discharges rate your Doctor Communications so low.  Or perhaps you Read more

Environmental Scanning – it sounds like some form of new Green technology, but really it’s just a fancy term for something that all organizations need to do: taking a look at the environment in which they do business and using the information to shape future decisions. All market research is a form of environmental scanning, Read more

Here in the Bunker, the RMS Analytics team has worked on a number of different market research projects for our higher education clients.  The types of market research for our higher education clients spans  both qualitative and quantitative – from focus groups to demand modeling.  This is a marketing piece that RMS put together related to Read more

Polls are constantly in the news these days. You can rarely scan the day’s headlines without finding a reference to the President’s approval rating, or the results of some other news poll about a current issue. And, of course, sports and entertainment websites are littered with unscientific reader polls, that usually consist of a single question Read more