In a prior post, I wrote about general benefits and concerns of panels.  As previously defined in that post, a panel is a group of recruited survey respondents who have agreed to take part in surveys and/or other modes of market research.  Although many panel houses have extensive pools of consumer and even B2B panels, Read more

I’ve long believed that a lot of people who work in the broad range of marketing fields are frustrated, would-be advertising copywriters. I certainly am. When I was in graduate school, I envisioned myself moving on to an advertising career, being one of the people responsible for clever and funny television commercials. It didn’t quite Read more

This blog post was written by our guest blogger, Susan Maxsween, Healthcare Transformation Manager, here at Research & Marketing Strategies (RMS). The movement of healthcare practices to get PPC®-PCMH™ recognized is a nationwide happening. According to the recently published NCQA Monthly E-Newsletter, they reported that Vermont is building a delivery system, which is built on a Read more

Focus groups are designed as a creative and engaging way to hear feedback from a collection of people.  Having participants discuss topics in a group setting often leads to a more productive exchange of ideas than a traditional survey or a one-on-one conversation such as an IDI (In-Depth Interview).  We always talk about better engagement with Read more

You can address your credit union marketing needs by taking a first step, which is market research.  Market research will provide insight and determine the needs that need to be addressed.  There are many different market research options that will provide benefits to a credit union.  For this blog post, we’ve detailed a few more common Read more

One of the core industries Research & Marketing Strategies (RMS) focuses on is financial services – particularly, banks and credit unions.  Often times we speak with credit unions who have never used market research before in the past but need it.  This need is usually driven by a problem they incurred, whether it is stagnant member Read more

As mobile research continues to gain a broader appeal and acceptance in the market research field, it also forces the industry to revisit how surveys are written.  Not that they were ever overwhelmingly popular to begin with but many firms are choosing or have already chosen to do away with mail/paper surveys in favor of online Read more

Over the past few years, there has been a continuing evolution of the community college’s place in the American higher education landscape. As the economy has declined, community colleges have enjoyed a wider appeal as a more affordable alternative to private and four-year public institutions, to the point where there is actually a “reverse transfer” Read more

Here in the Bunker, we believe market research is for everybody and can apply to just about every situation. To prove our point, and to continue our annual tradition of celebrating the Fourth of July holiday with a snarky blog post, we have come up with a list of significant figures from American history and Read more

First things first, you might be asking yourself what is an in-depth interview (IDI)?  An IDI is a conversation between a researcher and a single respondent with the purpose of exploring issues or topics in great detail.  The interviewer encourages participants to freely discuss their feelings and opinions, and probes on questions to gain insight Read more