This blog post is a recap and summary of a recent project completed by Research & Marketing Strategies (RMS), a healthcare market research firm in Syracuse NY. Background: A national advertising firm and healthcare organization partnered with Research & Marketing Strategies (RMS) to conduct market research regarding a print advertisement campaign. The study was designed to Read more

The official CMS survey website for news and information about the ICH CAHPS® survey administration is now live at www.ichcahps.org. At this time, there is limited functionality on the website, but beginning in February 2014, ICH facilities will be able to register and login to access a number of secure links and resources that will Read more

For the latest CMS ICH CAHPS® implementation requirements for 2014, click here. RMS Healthcare is a market research vendor in Syracuse, NY and an ICH CAHPS® survey vendor. RMS Healthcare is closely monitoring the new ICH CAHPS® survey website, watching for more information regarding the new survey protocols to be announced this fall. RMS Healthcare Read more

CMS announced its national implementation requirements for ICH CAHPS®. CMS is making major changes to the requirements and procedures that must be followed by in-center hemodialysis (ICH) facilities, which will begin the national implementation of the ICH CAHPS® survey administration in the fall of 2014. It is important to fully understand your new responsibilities to ensure Read more

This blog post is a case study for a recent project completed by Research & Marketing Strategies (RMS) for a dermatology practice using patient mystery shopping experiences and market research. Background: In 2013, a dermatology practice partnered with RMS to better understand and measure the experience of its patients. The practice used mystery shopping services to learn Read more

This blog post was written by Michele Treinin, Healthcare Analyst at Research & Marketing Strategies (RMS), a healthcare consulting firm in Syracuse, NY. Getting a prescription historically meant going to the doctor, addressing a chief complaint, being given a piece of paper with a name of a drug and instructions for the pharmacist on how Read more

This blog post was written by our guest blogger Susan Maxsween, Director of Healthcare-Practice Transformation. A variety of social media platforms are changing the way consumers share information about personal health, physicians and treatments. The world is now a technologically driven place, and it is in the best interest of both physicians catering to patient Read more

The Research & Marketing Strategies (RMS) healthcare team recently came across an article posted in the most current edition of Quirk’s Marketing Research Review. The article summarizes a survey conducted by HealthPocket, which discusses how one-third of patients may switch doctors if the price was right. Here is the article text taken from the Quirk’s website: Read more

Effective July 1, 2013, New York State Medicaid Program is changing the reimbursement policy and billing requirements for providers recognized by the National Committee for Quality Assurance (NCQA) under the Physician Practice Connections-Patient Centered Medical Home (PPC®-PCMH™) program (2008 Standards). The new policy applies to both Medicaid Managed Care and Fee-for-Service (FFS).  Payments will be Read more

This blog post was written by our guest blogger Susan Maxsween, Director of RMS Healthcare, Practice Transformation, and her Practice Transformation team at Research & Marketing Strategies (RMS). Every employee has an important role in marketing. Whether a member of patient registration, discharge, administrative, clinical or billing staff, each staff member serves equally as an Read more