The following blog post was written by Maggy Stewart, Graphic Designer & Marketing Coordinator at RMS. This past March, the National Committee for Quality Assurance (NCQA) launched the redesigned Patient-Centered Medical Home (PCMH) Recognition program, which includes an ongoing, sustained recognition status with an annual check-in and reporting. Redesigned program features replaced the previous program’s three-year Read more

The following blog post was written by Maggy Stewart, Graphic Designer & Marketing Coordinator at RMS. Years ago, customer service got a little shifty. It wasn’t uncommon that you found yourself trying to communicate your billing issues via keypad and automated telephone systems. It also wasn’t uncommon to find yourself treated as just another number Read more

The following blog post was written by Josh Elander, Research Associate at RMS. Data is everywhere these days. It’s nearly impossible not to encounter at least one form of it in the business world on a regular basis, whether you’re a client or market research supplier. But not all data is created equal – primary Read more

Cinco de Mayo is a significant day for Research & Marketing Strategies, Inc. (RMS). This year, May 5th marks RMS’ 15th year of helping clients better understand their market perception through comprehensive data collection, surveying, assessments, focus groups and interviews. This impressive milestone marks a long journey from a three-person operation providing market research, to Read more

The following post was written by Mark Dengler, President of RMS. Spring has arrived and with it, a new found energy to refresh and organize. Most associate “spring cleaning” with their homes and yards, but this season of renewal also signifies an ideal time to polish your organization’s marketing activities, strategy effectiveness and messaging. The Read more

The following post was written by Maggy Stewart, Graphic Designer and Marketing Coordinator at RMS. According to a recent poll of Central New Yorkers conducted by Research & Marketing Strategies, Inc. using the RMS ViewPoint panel, 62 percent of survey respondents plan to go to the State Fair one or two times this year. With 98 percent Read more

The following post was written by Maggy Stewart, Graphic Designer and Marketing Coordinator at RMS. It’s a common question, we hear it all the time from clients: how do we market to (and actually captivate) millennials – the now largest generation in the U.S. workforce? Stumble upon any informative, well known business website today and you’re bound to Read more

This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS).  Background: An advertising firm partnered with Research & Marketing Strategies, Inc. (RMS) to conduct image and awareness focus groups for their client, an international quick service restaurant. The end-client wanted to better understand consumer perceptions of the restaurant’s menu, Read more

The following post was written by Zach Shaw, Panel Coordinator at RMS. Companies who engage in green marketing showcase their services and products based on environmental factors or awareness. These companies consider long-term environmental and social impacts of business operational practices such as processing, packaging and distribution. The goal of green marketing companies is to Read more

My name is Erica, and I’m a Research Analyst and Social Media Strategist at Research & Marketing Strategies, Inc. (RMS). Some of our readers may know me as a project lead, a LinkedIn connection, or former colleague or classmate. Being the advocate that I am, I fully believe in the power of social media, but Read more