Cinco de Mayo is a significant day for Research & Marketing Strategies, Inc. (RMS). This year, May 5th marks RMS’ 15th year of helping clients better understand their market perception through comprehensive data collection, surveying, assessments, focus groups and interviews. This impressive milestone marks a long journey from a three-person operation providing market research, to Read more
Tag Archives: Research & Marketing Strategies (RMS)
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Cheers to 15 years!
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How Consumers Spend Valentine’s Day
Since the 5th century, Valentine’s Day has been celebrated with loved ones on February 14th to commemorate St. Valentine. Opinions differ on who St. Valentine was. Some believe there are multiple saints this holiday could have stemmed from, while others believe this holiday was created and first referenced in a poem titled, “The Parliament of Read more
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Central New York is Buffalo Bills Nation
Twenty-one percent of Central New Yorkers rank the Buffalo Bills as their favorite National Football League (NFL) team, according to a new RMS ViewPoint poll of Central New York panel members. Close behind, 17 percent of Central New Yorkers favored the New York Giants, and the New York Jets came in third at six percent. Read more
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What Does a Social Media and Panel Coordinator Do? A Day in the Life…
Hi I’m Emily – the Social Media and Panel Coordinator at Research & Marketing Strategies, Inc. (RMS). You may recognize me from previous blog posts, LinkedIn, or we may have conversed via email or phone if you’re a member of the RMS ViewPoint Research Panel or another panel I manage. Typically, when I tell a Read more
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The Syracuse Chiefs Partner with RMS | Fan Experience Survey
The Syracuse Chiefs Are Using Mobile Surveys with RMS to Find Out More About Their Fans in 2014 For the 2014 season, the Syracuse Chiefs partnered with Research & Marketing Strategies (RMS) to conduct a fan experience (FX) survey. The online and mobile survey is aimed to gather opinions from its fans regarding their experience at Read more
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RMS Partners with the Rescue Mission
This blog post is a summary of a recent panel survey project managed by Research & Marketing Strategies (RMS) which donated its staff’s time and service’s to the Rescue Mission. Background: Research & Marketing Strategies (RMS) recently partnered with the Rescue Mission to conduct market research. This market research was done in-kind as a donation of Read more
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RMS Unveils Its New Marketing Look and Design
Recently, Research & Marketing Strategies (RMS) unveiled its new marketing folder giving our company a new look and design. What exactly is the new look and design? Check out the images below: The inside cover features an ‘About RMS’ section. RMS is a full-service market research firm. We specialize in providing strategically-sound solutions to the Read more
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5 Key Criteria for Selecting a Market Research Firm
The 2014 GRIT Report produced by Greenbook identified five key criteria for selecting a market research firm. These factors were recapped by the President of Research & Marketing Strategies (RMS), Mark Dengler, in our off-site company retreat last week. The Winter 2014 Grit Report is can be accessed here and is a comprehensive survey of Read more
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RMS Director Wins Top Honors for 40 Under 40
George Kuhn, Director of Research Services for RMS, wins prestigious “40 under 40” award. Nominated by the community and selected by local business leaders, the “40 Under 40” award sponsored by the CNY Business Journal recognizes 40 men and women under the age of 40 who have achieved professional success and made significant civic contributions Read more
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ICH CAHPS® Survey Vendor | What's New for 2013?
This blog was written by our guest blogger Paul Dybas, former Business Development Associate for Research & Marketing Strategies (RMS). RMS is an ICH CAHPS® vendor based out of Syracuse, NY. What’s new for 2013? Short answer: not much. The general guidelines for the administration and data collection have stayed the same for 2013. One significant difference Read more