I love secondary research. I employ the strategy of ‘if it exists, I can find it online’. I am always searching for new content for our clients online in the banking and finance, higher education, and in healthcare. One of the latest secondary research reports I came across in banking and finance was the Winning Read more

When budgets get tight and businesses need to get answers fast, many will immediately jump to a survey or other form of quantitative design. Decision-makers just don’t have the time to wait for a lengthy process of in-depth interviews (IDIs), focus groups, or shop-alongs. The trade-off of a lengthier and more in-depth study does not outweigh Read more

I came across an article publicized on Inc.com titled “Market Research is Overrated” written by Paul Brown, a best-selling author for a number of business books. The article discusses the value of market research and how listening to the market, and not market research, may be the most important predictive factor of how well your new Read more

I’m always thinking about market research, even when I’m on vacation. During my most recent vacation, I wound up thinking about it a lot. Last week, my family and I visited the Walt Disney World Resort in Orlando, Florida.  During our stay, I noticed that the Disney Research team had a very strong contingent of Read more

Banks and credit unions work with numbers every minute, of every day, from opening until closing. The financial industry is in essence a numbers game. So metrics and measurements should not scare the vast majority of professionals working in financial industry. As a result, many banks and credit unions employ market research to aid their decision-making. Read more

The Research & Marketing Strategies (RMS) company retreat held on February 12th provided a ton of insights into market research industry trends. Many of the trends including client expectations from a market research firm, key criteria for selecting a market research firm, and what companies are looking for from a market research firm were covered Read more

RMS held its annual company retreat last Wednesday, February 12th. One of the presentation topics covered by our President Mark Dengler was the Winter 2014 GRIT report which can be viewed at GRITReport.org. He recapped a portion of the GRIT report which discussed what companies are looking for from market research, and market research supplier Read more

This article was written by our guest blogger Marc Bovenzi, Business Development Associate at Research & Marketing Strategies (RMS). Marc recently registered for a Greenbook webinar titled “Research Industry Trends: Current Wave of Change and What’s to Come”. It was held on Thursday, February 6th at 12:00 PM EST. Below is his recap of some Read more

This post was written by our guest blogger Susan Maxsween, Director of Healthcare and Practice Transformation here at RMS. No question, the landscape of healthcare delivery continues to evolve at a very rapid rate. The launch of Obamacare, the Healthcare Marketplace, Affordable Care Act, and the continued evolution of Accountable Care Organizations, patients, physicians, physician Read more

This blog post was written by Megan O’Donnell, Manager of RMS Healthcare at Research & Marketing Strategies (RMS). Her white paper on the topic was based on the HelpScout.net article titled “15 Customer Service Skills that Every Employee Needs”, written by Gregory Ciotti. To request the full white paper on the topic with all 15 skills Read more