The following blog post was written by Maggy Stewart, Graphic Designer & Marketing Coordinator at RMS. Picture this: you’ve been making the move on a prospective client, trying to get your foot in the door, and you’ve finally been able to reach them over the phone or in person. Their time is extremely limited, and you’ve Read more

The following post was written by Tal Gordon, Intern at RMS. The market research industry is flooded with an abundance of phrases and lingo that is commonly used between businesses, employers, and clients. The use of acronyms in particular has gained in popularity, thanks largely due to the prevalence of social media usage, but also in Read more

The following post was written by Mark Dengler, President at RMS. In the market research world, the voice of the customer (VoC) is key to understanding and managing customer experiences as well as enhancing product/service design. You should always be listening to your customers and what they are saying, whether it be directly to your organization’s Read more

The following post was written by Mark Dengler, President at RMS. As summer starts to wind down, I trust that folks are enjoying the sunny and hot weather. However, don’t be fooled by these hazy days. Companies can’t afford to be lazy. Summer is actually an excellent time to work on relationship marketing strategies with existing Read more

The following post was written by Maggy Stewart, Graphic Designer and Marketing Coordinator at RMS. It’s a common question, we hear it all the time from clients: how do we market to (and actually captivate) millennials – the now largest generation in the U.S. workforce? Stumble upon any informative, well known business website today and you’re bound to Read more

This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS).  Background: An athletic goods retail establishment in New York partnered with Research & Marketing Strategies, Inc. (RMS) to conduct brand perception market research. The store wanted to better understand the brand perception held by its customers and non-customers from Read more

The following blog post was written by Mark Dengler, President of RMS. I recently had the opportunity to be a part of the expert business panel at the 2015 Brazzlebox Small Business Summit on November 4th at the Oncenter. I was thrilled to see the amount of young entrepreneurs eager to learn and gather as Read more

The following blog post was written by Meghan House, CAHPS Associate at RMS. A Telephone Survey Associate (TSA) is a fundamental part of any Call Center. From customer satisfaction to business lead qualification, a TSA is the face, or rather the voice, of the company. They are the persona that is portrayed each time someone is Read more

This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: In Spring 2015, a global manufacturing company partnered with Research and Marketing Strategies, Inc. (RMS) to conduct a B2B telephone survey with decision makers and buyers of their products. The client wanted to better understand the customer Read more

Attrition is a growing concern among higher education institutions. Students are no longer starting and completing their college education at one institution, and competition is on the rise to keep them engaged.  According to the National Center for Education Statistics, 33% of first-time college freshmen will not return to the same institution for the following academic year.1 Read more