Things continue to remain busy at our in-house focus group facility in Syracuse, NY. In the calendar year of 2012, QualiSight  hosted a number of focus group, in-depth interview (IDI) and call center projects. Projects covered a number of different industries including retail, higher education, healthcare and financial services to name a few. What is Read more

Our team here at RMS constantly has some sort of mail survey in the field. In the last few weeks, we feel like we’ve begun quite a few more projects that include a mail survey component. Mail surveys can be a great way to solicit feedback from your customers. They are great for reaching audiences Read more

I came across a video the other day in my Twitter feed for #SmallBiz, which answered the question: “How important is market research?” The video was featured in the Small Business 911 show on MSNBC. In it, Stella Grizont, founder of Woopaah, discusses the positive impacts market research can have on a small business. “If Read more

As a market research supplier, we work for a large variety of clients across many different industries. A progressing trend that we’ve come to realize not only with our clients, but within our own organization, is businesses need to get more done in less time. Some would argue that’s always been the case. Our clients’ Read more

Sandy Baker, Director of Business Development at RMS Client surveys – We practice what we preach. We survey our own customers and I am thankful that we have happy customers. I appreciate that they chose to work with us and that they take the time to give us feedback. Our clients are pleased with our Read more

Today was the second day of The Market Research Event (TMRE) conference held in Boca Raton, Florida. The conference lasts over three days from Monday, Nov. 12, through Wednesday, Nov. 14. Each day’s events are broken down to three key sections: (1) a keynote speaker or two, which all attendees of the conference attend in Read more

This blog post was written by Paul Dybas, our former RMS Business Development Associate. As a new member of the RMS team, I have learned a lot about market research over the course of my first month.   I have also cleared up some of my misconceptions about the industry by comparing what I have learned in Read more

To be consistent with the 2012 Presidential Election and the campaigning we will all see over the next month, the Research Bunker introduces: Decision 2012 featuring the Telephone Survey Versus Online Survey. The two candidates have long been combatants in the market research realm and we have decided to place them head-to-head in a methodology Read more

If you are wondering how to write a focus group moderator’s guide, you found the right blog post. With that being said, the thing is…there is no right or wrong way to write a guide for focus groups. Each market research consultant or market research firm probably has their own unique way of writing a Read more

This blog post was written by our guest blogger Mark Dengler, President and Owner of Research & Marketing Strategies (RMS), a strategic planning consulting firm in Upstate, NY. With the close of the second quarter of 2012, now is a good time to review where you are with accomplishing your goals and objectives in your Read more